Agency Network: 
June 2010
Prachachat:  School
Prachachat Print Ad -  School

Also From This Campaign 2


Print advertisement created by Monday, Thailand for Prachachat, within the category: Media.


See through the truth.
Prachachat Newspaper

Advertising Agency: Monday, Bangkok, Thailand
ECDs: Passapol Limpisirisan, Wiboon Leepakpreeda
Copywriter: Passapol Limpisirisan
Art Director: Piya Ngow, Komson Yamshuen, Wiboon Leepakpreeda
Agency Producer: Wannaporn Jitsom
Phographers / Retouchers: Anuchai Secharunputong, Nok Pipattungkul, Remix Studio
Studio / 3D Composer: Banyong Ngamwila
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MJ05's picture


I think this one is TOO MUCH.....

I know this kind of issues happen, is true, is just the way you put it on it.

Activity Score 88
garnier bbdo |


Juan Pablo De Gamboa's picture

This is very shocking, maybe too much. Is like promoting a toilet paper with crap, there is a line.

Juan Pablo De Gamboa
Activity Score 165
Creative Director |

Juan Pablo De Gamboa's picture

This is very shocking, maybe too much. Is like promoting a toilet paper with crap, there is a line.

Juan Pablo De Gamboa
Activity Score 165
Creative Director |

Guest's picture

It makes me wanna play The Sims

AmOgodzzz's picture

WTF is wrong with these people? What kind of creative director okays a newspaper promo ad with a visual of a little kid getting raped?

I can't fathom that of all the people listed here who worked on this ad, nobody went, "Hmmm, guys, maybe we shouldn't go with the kid getting raped angle and maybe, I don't know, explore some other ideas?"

Activity Score 822
Copywriter at School of Visual Arts
Guest's picture

WTF. Guys you can't do that. Sorry. Lovely execution, but way too much.

Guest's picture


paumarques's picture

doncs a mi m'agrada, per concepte i per retoc. felicitats!

Activity Score 1282
Copywriter |

Pau Marquès
(+34) 670 36 79 83

Guest's picture

Ah the kids gettin' a good ol fashion rapin' hey...

mikeelrapido's picture


Activity Score 1921
Copywriter at Evo S.C. |


Guest's picture

Yes, tooooooooo much

pez's picture

I don't know what to think... I agree that this ad goes a little too far, but at the same time, what it shows is real, and it happens not only in Thailand but all over the world... so maybe is good to show it and shock us all and make us think... I don't know... btw execution is superb!! this one, and the other too...

Activity Score 1770
Creative Director
jponino's picture

you know , sometimes agencies want to make everything to make a buzz and to make people talk about them -> notoriety
here in france, Euro RSCG have made an "against tabacco" ad ->

honestly, it was just to make people reacting, and this is exactly what they've done here (just count the number of comments ! )

about execution : good 3D work

Activity Score 581
Copywriter at ISCOM, copywriter and art director
pajaro's picture

This is just toooooo much, i know they want to make it clear, but this gone too far... i dont like it

Activity Score 67
Galo's picture

I give 9 out of 10 because that team had the balls to stand for their ideas. I agree it's shocking and maybe gone too far. But it may be just what some people need to get aware on what is happenig around them.

Activity Score 442
bracco's picture

There´s no idea here, just being gratuitously shocking.

Activity Score 34
Creative Director
firebug's picture

whatever........ i like d art direction....

Activity Score 1105
Geimima's picture

no wonder why there is so many trans gender in Thai.. anyway, the art direction rocks

Activity Score 822
Art Director at Trimedia Imaji |

life is a playground

AssassinX's picture

Actually I dont agree with many comments above.
It's a nice ad, and there is clearly a story in the pic.
Probably it's gone too far n finally it's a bit confusing for us but I do think this concept is good.

Activity Score 1295
the_lizard_king's picture

I dont believe you can sell news papers like this. I mean how the F#$% did the editors of the newspapers let this concept through? It is way too much to digest.
@ Juan Pablo De Gamboa : Wonderful example to explain things... extremely funny!!!

Activity Score 1243
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

Guest's picture

Era necesario llegar a este resultado? Una falta de criterio para desarrollar una idea basada en un delito. Vergonzoso

Guest's picture


Libor Oubrecht's picture

Zero points! Where are no ideas, there has to be shock, low price or bigger logo.. this is very stupid attitude!

Libor Oubrecht
Activity Score 301
dollypoppin's picture

It sure is sick, but the newspaper just wanted to expose the truth. No gloss, no anything, just plain truth.

Activity Score 1385
Copywriter at Conceptboard Advertising |

"Nihil sub sole novum"

Guest's picture

This is a scam indeed. Thai newspaper won't allow such ad.
The world is already full of shit. Being creative in ad also means being responsible to society.
I bet you guys can tell bad news in a more creative ways!

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