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Prison

Campaign
Agency Network: 
Published/Aired: 
April 2008
Power Horse:  Prison

Description

Print advertisement created by Saatchi & Saatchi, New Zealand for Power Horse, within the category: Non-Alcoholic Drinks.

Caption

This could get ugly.

Advertising Agency: Saatchi & Saatchi Auckland, New Zealand
Art Director: Anthony Hatton
Copywriter: Robbie Brammall
Typographer: Nick Smith
Photographer: Stephen Langdon
Retoucher: The Lounge
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Highest Rated

FlyingDogs's picture

Best of the campaign.

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http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 968
Copywriter
unaquestionediali's picture

that's the best one.

unaquestionediali
Activity Score 484
Copywriter |

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in advertising SCRIPTA VOLANT
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unaquestionediali's picture

beautifull art direction.

unaquestionediali
Activity Score 484
Copywriter |

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in advertising SCRIPTA VOLANT
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yun siang orangutan's picture

Rocks to Number place.

yun siang orangutan
Activity Score 298
Singapore
Philip's picture

clear cannes winner

Philip
Activity Score 65
Creative Director
A.G. Pennypacker's picture

Please! You guys kill me with this Cannes crap. It's nice but I doubt it's all THAT!

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
ming the merciless's picture

Well Pennypacker, it's on the Cannes shortlist, so watch this space.

ming the merciless
Activity Score 190
Copywriter
ming the merciless's picture

Get out your knife and fork and prepare to eat your words - Silver Lion

ming the merciless
Activity Score 190
Copywriter
A.G. Pennypacker's picture

Me? Eat my words? (you don't know me very well do you?) Look, It's not as if I said it sucked, therefore I stand by what I said. Again, it's nice. But for me, it ain't all THAT! When I think of Cannes I think of an EXTREMELY high standard. The epitome of creativity. And for me these just don't reach that elusive peak. Much more deserving stuff out there in my opinion.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
creative_assylum's picture

got silver

creative_assylum
Activity Score 134
Art Director
kurtberengeiger's picture

Great line, cool pix, funny campaign. Good work.

kurtberengeiger
Activity Score 7341
Copywriter
ADebutant's picture

Is the humor in this one that they're not getting a bootlegged alcohol machine instead?

"Our factories make cosmetics. We sell hope." -M.Factor

ADebutant
Activity Score 266
second_creator's picture

this one is nice

second_creator
Activity Score 754
Copywriter |

copywriter

fauxjebus's picture

This one makes sense. The others... not so much.

fauxjebus
Activity Score 500
Art Director at WAX
Inverted's picture

I like the little details, like the guy holding a knife behind his back (only thing is it should have looked more homemade) and the two guys holding hands >.<. Funny as hell.

And no creative180, the humour is still that this is a group of people you dont want hyped on massive energie.

I realy like these, they are different from every other energie drink.

Inverted
Activity Score 193
Westerdals
ADebutant's picture

Sorry. I should have added some kind of emoticon to denote sarcasm.

"Our factories make cosmetics. We sell hope." -M.Factor

ADebutant
Activity Score 266
FlyingDogs's picture

Best of the campaign.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 968
Copywriter
krautland's picture

kind of nice but not a real knockout.

krautland
Activity Score 3214
Art Director at erm... no calls please.
sakibafridi's picture

the shoes...the shoes...

sakibafridi
Activity Score 167
Art Director |

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http://www.sakibafridi.com

LoveSounds's picture

Exactly sakibafridi!!! :-D Shoes. Especially the guy with nike ... :-D
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LoveSounds
Activity Score 125
Other at Hospodarske noviny |

"Any customer can have a car painted any colour that he wants,
so long as it is black." - Henry Ford

petek's picture

in my opinion the only one that really works

petek
Activity Score 1894
Creative Director
strongbone's picture

guess... when is nike.

strongbone
Activity Score 107
Art Director at ScamAd
reactor's picture

Power Horse is an energy drink. AGREED! This campaign has visual strength, it is humerous and is a fresh looking idea.But it has a serious problem also.In all the 3 ads the final outcome after using power horse is release of negative energy-- like a massive brawl in the jail... unruly kids in the class room and so on... Conclusion.The same concept could be formulated to show the release of positive energy, and that would do a world of good for the product in the long run. The last Ad works even without the hidden knife or holding hands. This campaign has a short, fast burning life. HOW LONG CAN POWER HORSE SURVIVE IN THE MARKET WITH THE IMAGE OF A TOTAL TROUBLE MAKER???

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

ming the merciless's picture

If you work in advertising, give up now.

ming the merciless
Activity Score 190
Copywriter
Nor's picture

ajajjaaj This is the best one.. Me gusta que te deja en tu imaginación lo que podría venirse después, haciendo una pequeña sugerencia que se va a poner feo..

Nor
Activity Score 18
natt1's picture

mhhhh, are they like about to attack?
I can imagine what it would get too.
Good idea and direction.

natt1
Activity Score 44
art director saatchi & saatchi - Uganda |

natt

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