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Pound / Rupee

Published/Aired: 
December 2007
 Pound / Rupee
 Pound / Rupee

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Description

Advertising Agency: Grant McCann Erickson, Colombo, Sri Lanka
Executive Creative Director: Russell Miranda
Art Directors: Russell Miranda
Copywriter: Dilshard Ahmed
Illustrator: John Langdon
Additional credits: John Langdon, Laila Gunasekara Martenstyn, Douglas Paul, Eranga Tennekoon, Nisal Attanayake, Kum Kum Fernando, Aman Ashraff, Ameen Gani, Peter Solomon, Monica Weerasinghe, Asirini Punchihewa
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Highest Rated

rohitjhansiwale's picture

Cool creativity

Rohit

rohitjhansiwale
Activity Score 4
Writer/BIG92.7 FM
ska's picture

Nice.

ska
Activity Score 61
Copywriter at Mother |

____________________
Shoot the messenger.

aman.ashraff's picture

Clever idea. Hats off to the illustrator!

aman.ashraff
Activity Score 6
Grant McCann-Erickson
gill sans's picture

very cool

gill sans
Activity Score 10
Art Director at mccann erickson
burnhard's picture

why are there so many votes?

burnhard
Activity Score 395
Art Director at BBDO Cape Town
gill sans's picture

because it's monday and not sunday.

gill sans
Activity Score 10
Art Director at mccann erickson
LeeHarvey's picture

Sorry but this is the only one I can read without the help of the title above (Western Union:pound/rupee). And then it's a good idea...

LeeHarvey
Activity Score 3045
Creative Director
wanderer's picture

agree, this is the best of the three. But think it is quite a cool idea nevertheless.Smart work.

wanderer
Activity Score 6
Creative Director |

+

JohnsonPaul's picture

very smart

JohnsonPaul
Activity Score 164
Sr. Visualizer, Strategic 360 Degrees Intergrated Communication Pvt. Ltd., Bangalore
skullforce's picture

John Langdon is probably the world's only professional ambigram illustrator. he did the ambigrams for the da vinci code movie

skullforce
Activity Score 66
Creative Director
jibberish's picture

this ad comes out best in the whole campaign...

jibberish
Activity Score 6
nomad
fly catcher's picture

i agree with jibberish. clearer.great campaign overall

fly catcher
Activity Score 6
catch flies |

zapped!

fractalrene's picture

Good work men, and I can imagine the client really happy about this solution. Well done!

fractalrene
Activity Score 1504
Copywriter
cyrusmuller's picture

Great work guys... I see you source John to do the ambigrams... he is the best.

cyrusmuller
Activity Score 12
Creative Director |

-----
Lance K Muller

daveconrey's picture

incredibly effective. I love anagrams.

daveconrey
Activity Score 36
Art Director for major automotive publication
rohitjhansiwale's picture

Cool creativity

Rohit

rohitjhansiwale
Activity Score 4
Writer/BIG92.7 FM
panasit's picture

Da Vinci Code.

panasit
Activity Score 687

-Tung
--good idea is enemy of great idea

lostinla's picture

This is by far not John Langdon's best work, but I still like it - sort of…

"R

lostinla
Activity Score 42
Art Director at AEG Live - Goldenvoice |

"Results are ripples on the ocean of intent." - Hrant Papazian

dauntless's picture

leaving aside the fact that lotsa users from sri lankan origin have praised this campaign...
The executional idea that these ads are using has been done to death...
Nevertheless it's a pretty decent campaign...
Is it a strong "IDEA" in the current context of creativity? I really don't think so...
It's one of those "nice" ads
just my 2 cents

dauntless
Activity Score 60
Art Director
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