Also From This Campaign 4
Description
Print advertisement created by Taxi, Canada for Pothole Season, within the category: Public Interest, NGO.
Pothole season is here
Executive creative director: Dominique Trudeau
Creative Director: Jean-François Houle
Art Direction: Frédéric Roux
Copywriting: Martin Charron, Jean-François DaSylva LaRue
Project manager: Nada Debay
Agency producers: Maxime Boivin, Jacques Latreille
Photography: Alain Desjean
Retouching: Visual Box
Mac Artist: Patrick Saunders
Print producer: Hélène Joannette
Coordinator: Anne Gouin
Media: Média Experts
Video and sound editing: Minh Tran and Studio La Majeure
Social media public relations: Rock&Social
Public relations: Morin Relations Publiques
Stunt: ALT
Mmkay.
This doesn't really sell.
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I've no idea what you're trying to sell here. And the ad is not arresting enough for me to try figure it out. Poor.
Well the ad is for an Iphone app that allows you to report and know where potholes are up in Canada. I like it.
Sure man.
But why pothole season? What's 'season' got to do with it? It just throws me.
This one works best out of the 3 (it took me a while to see the coffee stains/cream cheese on the people's faces in the other ads) but it's still weakly executed. The expressions on all their faces could be much more highlighted. As they stand right now, the ads look like some humanitarian call to help victims.
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