Description
Print advertisement created by Publicis, Belgium for Post-it Brand, within the category: Office Equipment.
Buy Post-it
Creative Directors: Alain Janssens, Paul Servaes
Art Director: Alex Gabriels
Copywriter: Wim Corremans
Photographers: Fred Van Hoof, Kurt Stallaert
I like the idea of the advert, however it is not a campaign - it is exactly the same advert, only using a fridge rather than a computer screen.
Still, 7/10 for the nice idea.
cool
Is it simply brilliant, or brilliantly simple. Either way I like.
You might be kidding.
This idea should have been done thousand times by students, this is the first step of conception.
Look.
"Ok Harry, we have to do a print for Post It"
"So what is post it"
"This is a paper you glue on your fridge to write some things you have to remember"
"Uh uh, let's glue some normal paper and say "buy post it""
"Oh great. Come on, let's go to the pub !"
"Yes you right Humphray"
...
If it's that simple, why haven't we seen this before?
if it is the first idea, great, maybe there is not that much done yet for this kind of product. LIKE!!!
Man, I would love to work with these guys, they sound fcking creative! They came up with such a brilliant idea just like that! Amazing! ;)
Still niggles me that this says Postit - singular instead of plural.
Está idea la he visto muchas veces y para el mismo producto.
Memorable.
Write a wise saying and your name will live forever – Anonymous.
buy magnets
OMG you both are SOOOO right! Nobody puts Post-tts on the fridge. The other one is still brilliant.
Don't weaken, Lee. You were right the first time. On those occasions when I have a work-filched post-it at home, I always put it on the fridge, merely because fridge = food = where people go when they get home. Means it'll get seen for sure. Besides, my magnets are all multitasking as it is.
That's it.
Right you are! And thanks for joining the Columbo/Falk team!
with the screen it works better, this one doesn't work cause of the fridge you usually have magnetic toys to do the job!
Everybody is creative, be yourself.
I DO use post-it on the fridge... even though i've got magnets... never realized before, yet.
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