Don't Forget

Everybody forgets things, but Post-it will always be there when you do. With digital reminders, why should people still use Post-it? There are some things that people simply won’t remind themselves to do on their phones, and this campaign sheds light on those moments. We want consumers to think that using Post-it is the best way to remind you of anything and everything you might forget. Whether it is minor or major, Post-it will ensure that no matter the problem, you don't forget.