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New, new, new

Campaign
Agency Network: 
Published/Aired: 
May 2016
Post Shreddies:  New, new, new

Description

Shreddies have been square for over 60 years in Canada. Our brief was to get people to look at Shreddies again.

Print advertisement created by Ogilvy, Canada for Post Shreddies, within the category: Food.

Advertising Agency: Ogilvy Toronto, Canada
Creative Director: Nancy Vonk
Art Director / ACD: Ivan Pols
Art Director / ACD: Tim Piper
Copywriter: Hunter Somerville
Photographer: Robyn Vickers
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Highest Rated

Banner2k5's picture

yeh agree with 73pi this is gr8 the others i dont like.
I love the rebranding as diamond shreddies tho, the other ads dont really carry it off.

Banner2k5
Activity Score 551
Copywriter at University of Central Lancashire, Preston, UK |

www.bahonsadvertising.co.uk

FlyingDogs's picture

Funny! But I don't like the other ones.

FlyingDogs
Activity Score 968
Copywriter
A.G. Pennypacker's picture

This one and "Mmmm..." are the best two.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
Banner2k5's picture

yeh agree with 73pi this is gr8 the others i dont like.
I love the rebranding as diamond shreddies tho, the other ads dont really carry it off.

Banner2k5
Activity Score 551
Copywriter at University of Central Lancashire, Preston, UK |

www.bahonsadvertising.co.uk

tony truong's picture

I like it.

tony truong
Activity Score 40
Taipei
ricklongo's picture

Is it me, or isn't a diamond merely a tilted square? How's that any different?

ricklongo
Activity Score 1244
ivan's picture

That's the joke! It's the same freakin' thing. It's an ironic campaign.

ivan
Activity Score 12
Creative Director at Ads of the World
mlsman5000's picture

this whole campaign TV etc will kill it at the award shows this year I already know it's done well at Clio.

mlsman5000
Activity Score 128
Saatchi & Saatchi
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