Portuguese Federation of Deaf People Print Advert By Youngnetwork: Learn to Listen, B

Agency Network:

Youngnetwork

Published/Aired:

March 2012

Posted:

March 07, 2012

Portuguese Federation of Deaf People: Learn to Listen, B

Portuguese Federation of Deaf People Print Ad - Learn to Listen, B

Also From This Campaign 3

Portuguese Federation of Deaf People Print Ad - Learn to Listen, Y

Portuguese Federation of Deaf People: Learn to Listen, Y

Portuguese Federation of Deaf People Print Ad - Learn to Listen, T

Portuguese Federation of Deaf People: Learn to Listen, T

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Description

To raise awareness for Portuguese sign language we created a print campaign that mixed everyday gestures with the way they are interpreted by deaf people. The goal was to show how easy and familiar sign language can be.

Print advertisement created by Youngnetwork, Portugal for Portuguese Federation of Deaf People, within the category: Public Interest, NGO.

Caption

Stay cool, this isn’t a robbery. It’s a T.
Portuguese sign language has 26 letters. Together they form a vocabulary shared by more than 80.000 people that can talk your ears off just by using their hands. Don’t miss out, join the conversation.
Deaf people speak Portuguese too. Learn to listen.

Credits

Advertising Agency: Youngnetwork, Lisbon, Portugal

Creative Director: João Peral

Art Directors: João Peral, Ricardo Martins, Alexandre Soares

Copywriter: Luís Leal Miranda

Photographer: Pedro Janeiro

Additional credits: Laura Abreu, Milene Candeias, Cristina França