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Highest Rated

iT-iS-i's picture

Some of the freshest work produced, well done! Might want to play a little more with the typography though and positioning of the logo... Well tat's just my sentiment.

Who turned the world upside down?

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

iT-iS-i's picture

Some of the freshest work produced, well done! Might want to play a little more with the typography though and positioning of the logo... Well tat's just my sentiment.

Who turned the world upside down?

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

hoopla's picture
hoopla
Activity Score 56
Copywriter
TrainRunner's picture

Last time I checked toothpaste doesn't clean your clothes. Different product, different strategy. Read a brief.

TrainRunner
Activity Score 225
Art Director
hoopla's picture

Last time I checked an idea is an idea.
When it's been done, it's been done.
Read some annuals. Or switch to the account department.

hoopla
Activity Score 56
Copywriter
Tincho's picture

I agree with Hoopla, its the same.

Tincho
Activity Score 1093
Art Director
tillfu's picture

wise words - true -

tillfu
Activity Score 74
Creative Director at Head of Film University of Applied Sciences Salzburg Austria
Chris's picture

been done for kiwi shoe polish years ago aswell.

Chris
Activity Score 1935
Art Director
pais's picture

cool

pais
Activity Score 49
TBWA
Olafski001's picture

haven't we seen enough of this 'so white its ligthing up-idea'?

Olafski001
Activity Score 1193
Copywriter |
thirty6chambers's picture

there's also the orbit gum campaign with lamp shades over people's faces...

thirty6chambers
Activity Score 1464
Art Director
Dateofbirth's picture

Great photography, good art director, old idea though i'm afraid.

Dateofbirth
Activity Score 28
Touch DDB London |

Subjectivity, discuss.......

Its only words...'s picture

Ths category is cravin fr sumthn apart frm exaggerated whites...heed the call

Its only words...
Activity Score 75
Copywriter at Creative Consultant |

Cheers
Pragya...:)

Torenaga's picture

Done.

Torenaga
Activity Score 140
Copywriter
teenie's picture

Nice - but this isn't a campaign. It's the same idea executed 4 times using different models. They could have found different ways to play with the light... it would have made the whole thing much stronger.

teenie
Activity Score 1894
Copywriter
loader's picture

eh, nothing special

loader
Activity Score 1146
Copywriter at Pristop
Pogi5's picture

My goodness, just when you thought Britney Spears had hit rock bottom. lol
The ad would be killer if they did use Britney --- everyone would definitely be surprised and shocked if her knickers were clean & white.

Pogi5
Activity Score 253
Art Director at Vancouver, BC
issue23's picture

TORCHFACE!

issue23
Activity Score 12
And Partners
Rickyric's picture

eh, nothing special.
done.

Rickyric
Activity Score 7
Copywriter
Asif Changezi's picture

Not Good....Not Bad

Asif Changezi
Activity Score 5
Graphic Designer/ Illustrator/ Bachelor student of National College of Arts
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