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Rog's picture

I really don't think this is the right strategy.
Pranking the reader like plays on the misperception toooo much.

Activity Score 6068
Copywriter |

>>>> That's not an ad. THIS is an ad.

jmcho's picture

i like how the miniscule copy draws in the eye of the reader though.

Activity Score 276
Art Director at Gotham, Inc.
• ω •'s picture

well, i imagine there mite be some who would just quickly pull themselves away from the poster after that..:|

• ω •
Activity Score 193
Art Director
jennywhx's picture

what? not even tell me why.

Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

kalpesh78's picture


Activity Score 2496
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Chris's picture

the one in spain was good, it featured a seat in a crowded place with the words '' some one with aids has sat on this chair''
nobody sat on the chair it was filmed and made into a spot.

Activity Score 1925
Art Director
truecopy's picture

Like the SARS t-shirts with small font and a message like: "If you are close enough to read this, you've just been infected with SARS."
Agree wit Rog. This strategy works for sumthin not so DEAD serious.

Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

Rog's picture


Activity Score 6068
Copywriter |

>>>> That's not an ad. THIS is an ad.

slim's picture

You don't go up close to the person b/c you are brave but b/c the text is tiny. Logic is flawed. Perhaps needs a big headline along the lines of 'This person is HIV positive'. Then at least you are (kinda) displaying courage by getting up close and personal. Even then, not great for me.

Activity Score 1047
popdistortion's picture

It's a con. Make people go close for the wrong reason. The strategy behind this is flawed. I think one should make people want to go close and not be afraid, not trick them into doing it.

Activity Score 1588
kre8's picture

this execution might work better for an optometrist. still a bit sucky though.

Activity Score 979
Rog's picture

Or a male fragrance.
Or cold sore cream.
Or eye drops.
Or contact lenses.
Or a Maori welcome.

I'm spent.

Activity Score 6068
Copywriter |

>>>> That's not an ad. THIS is an ad.

mrtalented's picture

is he wearing color contact lenses? so you can notice them when you read the message close enough but not the meaningless text itself.

i don't think you get the impact of shocking when you have to hug AIDS patients anymore. people are not that afraid. some of the infecteds are the one you intimately made love to last night without knowing. so "Welldone" to them too?

Activity Score 2169
Creative Director
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