Log in to post comments

Highest Rated

Guest commenter's picture

Cramer-Krasselt?

Guest commenter
Guest commenter's picture

Ok, we agree.
But the benefit of the product?

Guest commenter
AdvMan's picture

Nice philosophy.
Benefit is the Porsche Brand !!!

İyi Reklam, Kötü Reklam
www

AdvMan
Activity Score 293
www.fikirbenim.blogspot.com |

www.fikirbenim.blogspot.com

aqeelparagon's picture

very nice.

we dont need to know about benefits, porsche is porsche.

www.aqahmed.blogspot.com

aqeelparagon
Activity Score 143
Other
brainzed's picture

Ok, so why not just put a picture of the car and that's it?
Why bother writing that kinda line?

brainzed
Activity Score 652
Art Director
Scam Detector's picture

I think the line is perfect. God created heaven and earth and Porsche makes it move.

It is still a very aspirational brand. Aspirational enough to talk about god and all that.
A line like this for brand like Peugeot (for example) would be silly.

Scam Detector
Activity Score 1044
General Manager
brainzed's picture

"Porsche makes it move??" Where do you read that?

brainzed
Activity Score 652
Art Director
Scam Detector's picture

That's what the headline tells me.

Scam Detector
Activity Score 1044
General Manager
brainzed's picture

"Smart move" doesn't mean that Porsche makes the earth move.
Now I know why you love that line. You didn't get it…

brainzed
Activity Score 652
Art Director
Copy_Can's picture

I think they're trying to talk to the fact that it's a convertible: Experience heaven (open top, blue sky, breeze) on earth.

The line 'smart move' confuses me, though.

Overall, the line is 'meh'.

Copy_Can
Scam Detector's picture

you're so funny

Scam Detector
Activity Score 1044
General Manager
commercial artist's picture

"Smart move" was a compliment to God for the ability to enjoy the heavens and the earth with Porsche. The viewer understands that the car performs(moves) in the photo.

This is an advertising classic. Straight visual/twisted headline combo. It works very well. I love the simple template that Porsche utilizes. Nice!

commercial artist
Activity Score 62
Working in Saudi Arabia
Copy_Can's picture

Pretty much this is it. It's not about making the earth move.

Copy_Can
dshott's picture

Shocking.
Imagine this add for a car your not keen on.
See...
Shocking

dshott
Activity Score 469
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

SeanMartin's picture

Wow. A photo of a CAR ON A WINDING ROAD.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
corre's picture

:)))
Agree. What happened to the half naked blond blue eyed girl with huge tits?

corre
Activity Score 196
Guest commenter's picture

what's the problem?

it's a straight visual with a twisted headline... it works. it might not be the best headline from porsche, but it works. how is this any different from any other headline driven ad with "cool graphics" in the background? your suggestions or insights to automotive advertising is hilarious.,..

Guest commenter
SeanMartin's picture

Glad I give you some laughter for your otherwise miserable day. :)

I'm sure your insights would be just as revelatory, assuming of course you ever made any.

And yeah, I've never worked in print with automotive companies. But looking at this from a consumer's point of view (remember the consumer, bud?), this is no better than half a dozen other cookie-cutter, "oh look it's a car on a winding road" print ad. So, as a consumer, why the fuck should I care?

Let's hear your marketing insight on that one, o anonymous one.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
Copy_Can's picture

Dude, calm down - this person makes a point.

Porsche doesn't need to make an ad talking about its benefits, they just need to reinforce their image of a prestigious, aspirational brand. And in the luxury category, you usually do so by showing a beautiful product shot with a powerful headline. Heck, some high-end products don't even include a headline. And for this target, it works. But I'm going to go on a limb and assume that even though you'd probably love to OWN a Porsche, you're in no financial capacity to own one right now because of your age, income, yada yada yada.

And perhaps that's why you feel an ad for a luxury sports product, say, a Porsche, has to communicate its benefits so that "you can give a fuck".

But you know what, I think your punk attitude and opinion will change once you get some advertising experience under your belt. Then maybe, and this is a big maybe, you will have the luck to finally do some creative for something huge like an automotive account.

Then you'll realize just how difficult it is to sell a vehicle, given the plethora of different targets you can cater to.

You're selling a Porsche, not a friggn' Pontiac.

Copy_Can
commercial artist's picture

Words of wisdom...thank you.

commercial artist
Activity Score 62
Working in Saudi Arabia
commercial artist's picture

Sean Martin, I guess you don't work in advertising.

commercial artist
Activity Score 62
Working in Saudi Arabia
Guest commenter's picture

Sean Martin=douche

Guest commenter
BlackMikel's picture

Something is missing, just a bit of colour about Porche. Just a bit of magic in the text was enought,

BlackMikel
Activity Score 34
Publis
Flurb's picture

I'm sorry, but this headline can't hold a candle to some of the great, award-winning Porsche headlines of the past:

You didn't think it got better than mile 8,453. Then mile 8,454 comes along.

Or...

Calling it transportation is like calling sex reproduction.

Flurb
Activity Score 253
Creative Director
corre's picture

"calling it transportation is like calling sex reproduction"?
I dig that line. Which year? I want to see it :)

corre
Activity Score 196
Guest sleeper's picture

8,455 yawns for those two

Guest sleeper
Guest's picture

Obviously you have never driven one!

Guest
Guest commenter's picture

better than carmichael lynch ever did at least

Guest commenter
ziad hamdan's picture

so what?

ziad hamdan
Activity Score 45
Creative Director |

ziad hamdan
www.ziadhamdan.spaces.live.com

Guest commenter's picture

Nothing wrong to be an old school ad. I always enjoy the wit of them. But this one just makes me flip.

Guest commenter
commercial artist's picture

old school ad?
what's new school? A concept based ad with a huge visual that no one gets, mixed with a tiny headline? Maybe throw on a few photoshop filters too?

commercial artist
Activity Score 62
Working in Saudi Arabia
kurtberengeiger's picture

I want to see some agency credits...

kurtberengeiger
Activity Score 7307
Copywriter
Guest commenter's picture

Cramer-Krasselt?

Guest commenter
Guest commenter's picture

Hispano, Suiza!

Guest commenter
Guest's picture

omg some of you fox are hopeless... sorry to say, but hope you aren't in the advertising business... I'd be sorry for your clients...

Guest
Advertisement
Featured Content

Latest Collections

Advertisement