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Bouquets

Agency Network: 
Published/Aired: 
April 2018
Ponle Freno: Bouquets
Ponle Freno Print Ad - Bouquets

Description

The Spanish media group Atresmedia and its platform dedicated to road traffic safety, Ponle Freno, wanted to make a tribute to the more than 20,000 fatal victims in road accidents over the past ten years and raise awareness about the importance of safe driving.

Print advertisement created by AFTERSHARE.TV, Spain for Ponle Freno, within the categories: Media, Public Interest, NGO.

Caption

Drive thinking what’s the next bouquet you want to get.
Lets keep working for a future with zero roadside bouquets.

Advertising Agency: AFTERSHARE.TV, Madrid, Spain
Creative Directors: Juanjo Casañas, Risto Mejide
Art Director: Jaime Campiña
Copywriter: Javier Jimeno
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