Description
Print advertisement created by Estudio TZ, Brazil for Poly Juice, within the category: Non-Alcoholic Drinks.
Lowering your head at the end of the competition isn’t always bad, as long as it is to receive a medal.
Creative Director / Art Director: Tiago Zanatta
Copywriter: Luis Godinho
Illustrators: Tiago Zanatta
Retouch: Ronaldo Córnea
Highest Rated
it's a nice direction, for me it,s okay
I agree that the athletes out of liquid has been done (Propel tv spots). However, the color and illustrative approach to these lets them stand on their own. The copy is definitely the most successful in this one. It comes off as cocky, but not snarky. Great work!
I feel like the Art Director and Writer were competing for the ad.
Did you guys notice that the Creative director is also the illustrator?
I give him credits for that.
The word "always" needs to go.
"Lowering your head at the end of the competition isn’t bad, as long as it's to receive a medal."
It
it has been done so many times
it's a nice direction, for me it,s okay
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