Agency Network: 
March 2009
Poly Juice:  Compete


Print advertisement created by Estudio TZ, Brazil for Poly Juice, within the category: Non-Alcoholic Drinks.


What counts is to compete. Only when you don’t have a chance of winning.

Advertising Agency: Estúdio TZ, São Paulo, Brazil
Creative Director / Art Director: Tiago Zanatta
Copywriter: Luis Godinho
Illustrators: Tiago Zanatta
Retouch: Ronaldo Córnea
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NastyJester's picture

These are trying to be ballsy but there's something not quite working for me.

Activity Score 740
federo's picture

have several doubts with this campaign

Activity Score 781
advertising agency
TRICKY's picture

you could say its a very artificial juice

Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

short shorts's picture

Bizarre, awkward copy. You'd think someone would have looked over that.

short shorts
Activity Score 109
Brooklyn, NY |

Spewing Sports Nonsense...

Guest's picture

Done done done done!
for a fruity milk brand
i think it was something like "full of joy"

mark3r's picture

Horrible! First of all I hate how they put together a realistic looking bottle and how the liquid is all cartoonish and poorly illustrated... if the liquid was realistic and well executed then "maybe" it could be a decent ad... maybe. (being nice and all).

Activity Score 1949
Art Director at Scout
Guest's picture

Is he slam dunking a jellyfish?

Le Fleu's picture

- The only thing I like about this ad is the colors.
- The bottle and the liquid don't fit ... somehow.
- I don't really approve of the claim. It could be done more fluidly instead of that three-liner.

Le Fleu
Activity Score 3
Public Relations at University of Vienna |

postera crescam laude.
[ever new my fame shall grow]

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