Agency Network: 
Published/Aired: 
April 2008
Polo:  Plaster
Polo Print Ad -  Plaster

Description

Print advertisement created by JWT, United Kingdom for Polo, within the category: Confectionery, Snacks.

Advertising Agency: JWT London, UK
Creative Director: Howard Willmott
Photographer: Laurent Seroussi
Retouchers: Maria Tall, Mark Boyle
Art Director: Ross Callow
Copywriter: Simon Bullett
Planner: Nicole Rulka
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capywriter's picture

I don't know Polo, guess it are mints? If it is, I don't know if this is the best choice to show they are very strong... Exaggerating the 'benefit' is usually the technique for this kind of product... like mints that make you're breath freeze things... But this is just painful...

capywriter
Activity Score 5513
Copywriter at Freelance
catwalk's picture

More than OK. Art direction can complete an idea. Love to Simon Bullett. A fine copywriter makes it without copy.

catwalk
Activity Score 24

Martin Mol

philippertl's picture

Hehe, nice!

ILLUSTRATION / DESIGN www.philippertl.co.uk

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

m í t i c o's picture

Done

Viva Honduras !!!
http://artektracho.blogspot.com

m í t i c o
Activity Score 676
Art Director at BBDO Honduras
jsptrck404's picture

yeah? then prove it. show us. c'mon people, if you're going to lob that grenade out there, at least offer some sort of proof of where you saw it, or who it was for. that's a bullshit comment to make without proof.

jsptrck404
Activity Score 437
Art Director |

| think small |

j4son's picture

nice1

j4son
Activity Score 266
Copywriter
Heaven's picture

A la dirección de arte le falta bastante, el curita se ve sobrepuesto, no macha con la textura de la foto, no me encanta.

?

Heaven
Activity Score 88

ssshingon!

klaussnow's picture

waitwaitwait, what is that? looks like a bandaid, but its plaster?????? I need major explaining here...

klaussnow
Activity Score 1645
Art Director |

... its already been done...

puppiepoppy's picture

It's for Corn.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

ChupacabraAttack's picture

Plaster is British English for bandaid.

ChupacabraAttack
Activity Score 2
Copywriter
JarradKevin's picture

I love it!

JarradKevin
Activity Score 20
Photographer at Photographer |

___________________________
http://www.jarradkevin.com/

BlackArt's picture

esta idea ya la habia visto para un chile muy picante!!!

BlackArt
Activity Score 14
Graphic Designer at BBDO Honduras
super calibara's picture

Yawn, done.

super calibara
Activity Score 176
Ho Chi Minh City
t_m's picture

cooollll...very cool..

t_m
Activity Score 6
Copy Writer
funky_frogii's picture

excellent............keep it up.........love it......

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Vicomte's picture

done done done (by Jean&Montmarin for Cactus Drink in France)

http://www.strategies.fr/archives/1280/128003101/jean--amp--montmarin-...

Vicomte
Activity Score 287
Copywriter at Copywriter
Runep's picture

Bad idea and relly bad art direction. Sorry guys!

Runep
Activity Score 50
Art Director
Kinky's picture

Poor idea and execution. JWT London? You can do it better!

Kinky
Activity Score 12
Advertising
teenie's picture

Yum, a plaster. How delish.

teenie
Activity Score 1894
Copywriter
Dick Huges's picture

Ok, there get be an internal memo at JWT that says: Lets do scam ads. We need awards this year.

Dick Huges
Activity Score 937
Copywriter
creativewannabe's picture

Quite good. Better than those ads showing "mint breath" freezing things that it comes in contact with.

creativewannabe
Activity Score 81
sold's picture

done or not, isn't good.

sold
Activity Score 3379
Copywriter
selcukyilmaz's picture

güzel iş...

--------------------------------------------------------------------------------

Selcuk Yilmaz
http://www.selcukyilmaz.com

--------------------------------------------------------------------------------

selcukyilmaz
Activity Score 6
Creative Director at selcukyilmaz.com |

design @ selcukyilmaz.com

kurtberengeiger's picture

Is this an advert for plasters, mints or acid?

kurtberengeiger
Activity Score 7357
Copywriter
nadeen's picture

very nice exaggerated idea.. the right one for this kind! congrats!

nadeen
Activity Score 2
graphic designer
kanja's picture

but u wont cut the plaster like that

kanja
Activity Score 100
Client Servicing
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