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lucky's picture

i think it's amazing

lucky
Activity Score 71
Art Director at BBDO Indonesia
512's picture

that´s really good. is PST something like a travel agency? if yes, this work is awesome. normally these clients wanna show people relaxing at the beach...

512
Activity Score 212
Mr.Top's picture

SO BAD

Mr.Top
Activity Score 728
mikepants2005's picture

This campaign is bollocks!

mikepants2005
Activity Score 504
Copywriter
chino65's picture

Basically, the concept here is "have a break, have a holiday".

I recall a similar idea for a beer. One ad showed a pickup truck loaded with old tires. But the pickup itself has a flat.

And the line is something like "Luckily everyday has an end. (Something) Beer."

The other 2 ads showed other blue collar workers in similarly distressful situations with one strong, single, simple idea. And they resonated with their target audience: beer-drinking blue collar workers.

...

What we have here instead is a mess of characters. And it's like a stationery TVC. You have to look at A, B and C in the visual and then we "get" what the ad is struggling to say.

Also, the ad uses as heroes people doing very specific jobs like policemen, firemen and doctors, which 95% of the population cannot relate to.

So, this campaign doesn't even get a passing mark.

And finally, why is everyone caucasian including the fireman and policeman? C'mon guys, get REAL and get out of the "white is better" mentality. Your neighbour the Thais do great award-winning advertising using THAI PEOPLE. SO no need to be ashamed or think that using white talent will increase your chance at the awards. In fact, the opposite is often true.

chino65
Activity Score 326
grasshopper's picture

Mr top. go and screw yourself all you guys who don't like it. It's brilliant IWIDT .

grasshopper
Activity Score 54
Art Director
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