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Beatboxer's picture

Hmmm, i don't quite get this.

Are the target criminals? I believe they are saying: Travel to any country you like, in Europe (all of those countries have VW for Police cars), do shit, and then you'll get arrested and will be in the backseat of a brand new VW. Oh, no... They are advertising the Golf. Hmmm, OK. So they are saying: When you're in your Golf TSI, you'll be so fast, that police is going to stop you, no matter the country you are in. And you get to know them. Bah!!!

I'm confused. I'd like to see the original headline (in portuguese), to see the differences... :/

Beatboxer
Activity Score 1517
Copywriter
bubblestheclownfish's picture

I'm with you Beatboxer, on all points.

bubblestheclownfish
Activity Score 614
Creative Director
jsptrck404's picture

the last few comments are pretty silly.

and frankly, if you don't get this concept, i'm sorry, maybe you should try a job as, i don't know, how about a bus driver. sure, it's not the world's best ad, but seriously ... it's not an overly complex concept, so stop dissecting the ad like it's quantum theory. all it says is this car has some balls, this car is fast. the end.

jsptrck404
Activity Score 437
Art Director |

| think small |

addyhoch10's picture

yeah, the conclusion should be that you WON'T get to know the police (since the police won't catch you)

addyhoch10
Activity Score 2592
Art Director
lsadunb's picture

With Golf, you will drive over the speed limit, because the car is fast. That's why many cops will stop the Golf drivers....

lsadunb
Activity Score 571
Copywriter
Tomás's picture

One of the police cars is also a golf, that might create some confusion

Tomás
Activity Score 46
Copywriter
addyhoch10's picture

ha! good eye. now i'm confused

addyhoch10
Activity Score 2592
Art Director
paranoiart's picture

sorry, i dont understand

paranoiart
Activity Score 70
Art Director
jedbans's picture

Like it and the message it's clear I guess. Thumbs up.

jedbans
Activity Score 52
Copywriter |

"I don't need to fight to prove I'm right"

Vicky's picture

The ad does not need that copy, but I still like it. But what if the bad guys have a VW too? Theres a very good ad from ddb mexico that tells that story.

Vicky
Activity Score 375
Creative Director
ChuckNorris's picture

The line should be something like "Get famous", since the cops will know you, but you won't know them.

Still, I don't know. The idea is nice, but it's not quite there yet.

ChuckNorris
Activity Score 834
Creative Director
back2b's picture

OK, maybe I got it wrong,
but my first though was that the golf is so popular and so good that the police in 20 different nations driving it.
But then again, who wants to drive a car that the police is driving?

back2b
Activity Score 191
Other
Minimum's picture

Here, Police have been seen driving Porsche so.... I dont want to shout out loud i do not want to drive a car that has once been built into a cop-car
---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Umlaut's picture

Did the client approve this?

Umlaut
Activity Score 199
Creative Director |

Umlaut

Rog's picture

All this chat reminds me of an 80's billboard showing a Porsche police car.
"There are no get away cars in Germany." NIce ;)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Alexandre's picture

Why are they also selling the low consumption of the car? do thieves matters? do police matters?
I don't understand this ad.

Alexandre
Activity Score 55
Copywriter
jedbans's picture

It's not about thieves, it's more about VW owners speeding on the highways. You speed, you'll be chased by the police.
Simple.

jedbans
Activity Score 52
Copywriter |

"I don't need to fight to prove I'm right"

Joe Harris's picture

i got it - laughed - and then laughed again at everyone that didn't...

-------------------

If at first you dont succeed... don't try parachuting

Joe Harris
Activity Score 176
Creative Director |

-------------------
If at first you dont succeed... don't try parachuting

shedwa's picture

Buy a golf, gain a lawsuit.

shedwa
Activity Score 16
Art Director |

---
<a href:"http://shedwa.blogspot.com">shedwa</a>

Beatboxer's picture

Ahahahahaha. Joe Harris, he's the man! He got it straight away. One question now: How the hell do you know your interpretation is right? Be humble, friend...

Shedwa, you gain lawsuits, but at least, you get your tickets from Policemen driving VW's. :P

Beatboxer
Activity Score 1517
Copywriter
twelve_noon's picture

I imagine that with police all over europe driving VWs they won't have a hard time catching you. At least you can hope that they belong to the VW members club and so they will let you go with a warning..

twelve_noon
Activity Score 617
Creative Director
Beatboxer's picture

Exactly! And then you start chating with them about how good the car is. Talk about acceleration, extras, design, and the next thing you know...

...You're having dinner with the cop and his wife.

Beatboxer
Activity Score 1517
Copywriter
ooops's picture

it just like chart for kids to recognize and remember the VW form & shapes.

ooops
Activity Score 448
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