As an initiative to bring ease & efficiency closer to every home in remote India & urban India - Polar decided to refresh brand connect with its consumers after 10 years - through an exciting product campaign. Using traditional art form, we devised daily life scenes that are empowered by Polar appliances, making every home productive.
Print advertisement created by Monkey Wrench, India for Polar, within the category: Electronics, Technology.
Creative Director: Ashis Mridha
Associate Creative Director: Madhura Chakravarty
Head Client Servicing: Kusumanjan Banerjee
Account Management: Payel Roy
Art Directors: Sanjib Mondal, Mayuri Mukherjee
Copywriter: Suchetana Ghosh
Illustrator: Debnath Biswas