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Dark side of the moon

Campaign
Agency Network: 
Published/Aired: 
August 2008

Description

Print advertisement created by McCann, Sweden for Polar Music Prize, within the category: Professional Services.

Caption

Pink Floyd meet the most powerful soprano of our time.

Advertising Agency: Storakers McCann, Stockholm, Sweden
Art Director: Henric Almquist
Copywriters: Hanna Belander, Bjorn Hjalmar
Photographer: Sven Prim
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capywriter's picture

Yep, nice. But shouldn't it be 'meets' instead of 'meet'?

capywriter
Activity Score 5512
Copywriter at Freelance
campass's picture

BINGO!

campass
Activity Score 120
karankal's picture

They use Pink Floyd as plural, so it's 'meet' here and 'are' in the other ad.

karankal
Activity Score 52
Copywriter
SeanMartin's picture

And they are incorrect. It's singular, not plural.

SeanMartin
BulbheaD's picture

Agree. It should be singular.

BulbheaD
Activity Score 254
Freelance |

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

ricklongo's picture

Not necessarily. It isn't uncommon to use band names as plural in British English.

ricklongo
Activity Score 1244
sneakyhands's picture

this debate seems to be over a declarative sentence, except this one happens to be imperative. pink floyd is the second person, they're telling the band to meet the soprano. it' a different verb tense entirely. they could've used a comma, too.

then again, i could just be wrong. i just saw that the pig ad screwed up the conjugation as well.

sneakyhands
Activity Score 1857
Copywriter
SeanMartin's picture

*Technically* (sorry, son of sn English teacher), you'd want a comma if it's supposed to be telling Pink Floyd to do something. "Pink Floyd, play a song. Pink Floyd, meet the singer that messed with your cover art." But Pink Floyd -- a singular group -- required a singular verb: "meets", not "meet". Exception to the rule, the Beatles -- singular group, but expressed with a plural noun.

Okay, now I need a little lie-down. :)

SeanMartin
ricklongo's picture

http://en.wikipedia.org/wiki/Muse_(band)
http://en.wikipedia.org/wiki/Oasis_(band)
http://en.wikipedia.org/wiki/The_Verve

Again, this is common practice in British English. "Pink Floyd are a good band", etc.

ricklongo
Activity Score 1244
SeanMartin's picture

Henry Higgins (and by extension George Shaw) would roll his eyes in mild disgust. :)

SeanMartin
OMaxweller's picture

Very cool, however similar idea to the greek broken plate ad that everyone on this site panned.

OMaxweller
Activity Score 79
Copywriter
MINAKA MORI's picture

I don't care a lot about singular or plural but the ad is goood.

And the glass shattering, good photoshop

MINAKA MORI
Activity Score 90
Advertising |

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Don't try to stand out of the crowd; avoid crowds altoghether.

Whitefang's picture

lame 80's style ad. next

Whitefang
Activity Score 509
SeanMartin's picture

And I'd be curious to know how you pigeonhole this as "80s style".

SeanMartin
Guest's picture

hahaha 80's???????? hahahaha how do you figured? not at all, anyway the most iconic paste of rock generally, and floyd particulary,
....a big horraaaaa!!!!!! to Hipgnosis. You know what i mean designers

Guest
Guest's picture

almost forget it, great photoshop!!!

pd. hunk.

Guest
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