Submerged bar

Campaign
Agency Network: 
Published/Aired: 
February 2010
Polar Light:  Submerged bar

Description

Creative Directors: S.Cappiello, A.Hernandez

Print advertisement created by La Cancha, Venezuela for Polar Light, within the category: Non-Alcoholic Drinks.

Caption

Extra refreshing

Advertising Agency: La Cancha, Caracas, Venezuela
Art Director: Luis Peña
Copywriter: Werner Lemke
Illustrator: Anonimus Studio
Photographer: Miguel Angel Alonso
Account Director: Beatriz Urdaneta
Producer agency: Ada Odreman
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Highest Rated

advertising ninja's picture

this is not an idea worth "stealing". its an obvious coincidence..

advertising ninja
Activity Score 590
Art Director at brain, warsaw
bobby666's picture

good art direction, good execution, good layout.

bobby666
Activity Score 1448
RMG Connect, India
kergu's picture

ok

kergu
Activity Score 6787
J Designer's picture

It feels like he should be holding the drink, or reaching for the drink on the bar....
I do love how the underwater scene looks though. very good!

J Designer
Activity Score 2416
Graphic Designer at Click Clack
Imagepro's picture

This looks very good, the photographer and art director have both done a good job. I agree with J Designer. The soda does not quite fit with the picture the way it is now.

Imagepro
Activity Score 110
Art Director
The Paperweight's picture

Concept and Creative is stolen from a popular Bangladeshi TVC of a lemon drinks brand called Clemon. click here to see that TVC: http://www.youtube.com/watch?v=3kQFoUkjVcE

That mentioned TVC (Clemon) is first shown more than three years ago on Bangladeshi satellite channels and also available in YouTube for more than 1o months! that is the rational to claim that this creative work is a sort of counterfeiting!

The Paperweight
Activity Score 26
Copywriter
advertising ninja's picture

this is not an idea worth "stealing". its an obvious coincidence..

advertising ninja
Activity Score 590
Art Director at brain, warsaw
rolling.stone's picture

this is better

rolling.stone
Activity Score 2731
Copywriter at Delhi , India |

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