Pockets

Published/Aired: 
November 2007
 Pockets
 Pockets

Description

Advertising Agency: M&C Saatchi, Wellington, New Zealand
Photographer: eek
Designer: Chris Redditt
Executive Creative Director: Oliver Maisey
Creative Director: Jeremy Southern
Art Directors: Dale McGuinness, Mark Anstis, Rene van Wonderen
Copywriters: Jeremy Southern, Marianne Harvey
Retouching: The Lounge
Account Service: Pete Robinson
Log in or register to post comments

Highest Rated

LeeHarvey's picture

Jesus big monkey were you SLEEPING or WHAT?! See comments above, APE!

LeeHarvey
Activity Score 3045
Creative Director
french paradox's picture

It's funny, I like it, it pushes forward the concept of living clothes, these are "naughty clothes"...

french paradox
Activity Score 28
Copywriter
Advertising Pawn's picture

I'm usually not the one who would yell that "we've seen this before", but in this case, it's pretty much a copy-paste from a famous campaign: http://farm3.static.flickr.com/2162/1918515839_22c06e2cd1_o.jpg

http://advertisingpawn.com

Advertising Pawn
Activity Score 419
Other |

_________________________________

Join the rarely updated ad orgy here: http://www.advertisingpawn.com

LeeHarvey's picture

Yep, guess you're right Jerome...

LeeHarvey
Activity Score 3045
Creative Director
joelapompe's picture

you can check out the original one on my website : http://www.joelapompe.net
too bad, at first sight I found it good.

http://www.joelapompe.net / Facebook : Joelapompe

joelapompe
Activity Score 4015
sparkvisual's picture

This pushes the concept farther than axe did. The copy and art direction are much better here.

sparkvisual
Activity Score 56
Art Director |

<a href="http://www.linkedin.com/in/mikehahn" ><img src="http://www.linkedin.com/img/webpromo/btn_profile_greytxt_80x15.gif" width="80" height="15" border="0" alt="View Mike Hahn's profile on LinkedIn"></a>

Borde's picture

but still it has more sense done with axe!

don't agree with the copy being better... do agree with the art direction being better.

but anyways... its the same resource! :S

Borde
Activity Score 31
Creative Director at DDB Latina Puerto Rico
smithson44's picture

Please be careful to copy the ideas...expecially for famous brands!!!!

smithson44
Activity Score 8
thebigmonkeyone's picture

This is an Axe/Linx ad of Lowe Pirella Milan of 2003.

thebigmonkeyone
Activity Score 4
Art director
LeeHarvey's picture

Jesus big monkey were you SLEEPING or WHAT?! See comments above, APE!

LeeHarvey
Activity Score 3045
Creative Director
thebigmonkeyone's picture

I'M SLEEPING.

thebigmonkeyone
Activity Score 4
Art director
NSFW Warning
This page may contain elements which are considered Not Safe For Work.
Featured Content

Latest Collections