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A Straw Is A Weapon - Turtle, Whale, Dolphin

Agency Network: 
Published/Aired: 
March 2019
Plaza Central Centro Comercial: A Straw Is A Weapon - Turtle, Whale, Dolphin
Plaza Central Centro Comercial: A Straw Is A Weapon - Turtle, Whale, Dolphin
Plaza Central Centro Comercial: A Straw Is A Weapon - Turtle, Whale, Dolphin
Plaza Central Centro Comercial Print Ad - A Straw Is A Weapon - Turtle, Whale, Dolphin
Plaza Central Centro Comercial Print Ad - A Straw Is A Weapon - Turtle, Whale, Dolphin
Plaza Central Centro Comercial Print Ad - A Straw Is A Weapon - Turtle, Whale, Dolphin

Description

The Plaza Central mall has launched a campaign to make his restaurants do not distribute straw for drinks, showing that at the oceans, straws are weapons.

Print advertisement created by Grupo Zea, Colombia for Plaza Central Centro Comercial, within the category: Retail Services.

Caption

A straw is a weapon, don't use it.

Advertising Agency: Grupo Zea, Bogotá, Colombia
Creative Director: Jhon Meza, Fernando Murillo, Eduardo Ángel, Camilo Urrutia
Art Director: Fernando Murillo
Copywriter: Jhon Meza
Illustrator: Jaime Pullas
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Highest Rated

Danielazar's picture

I understand the anti-plastic-straw wave. Quite an opportunity to communicate such a serious topic.
unfortunately here's a similar ad created a while ago by Greenpeace.
https://www.adsoftheworld.com/media/print/greenpeace_straws_suck_fish
https://www.adsoftheworld.com/media/print/greenpeace_straws_suck_gull
https://www.adsoftheworld.com/media/print/greenpeace_straws_suck_turtle

I like the art direction here better though...

Danielazar
Activity Score 136
Art Director at Havas Germany
Danielazar's picture

I understand the anti-plastic-straw wave. Quite an opportunity to communicate such a serious topic.
unfortunately here's a similar ad created a while ago by Greenpeace.
https://www.adsoftheworld.com/media/print/greenpeace_straws_suck_fish
https://www.adsoftheworld.com/media/print/greenpeace_straws_suck_gull
https://www.adsoftheworld.com/media/print/greenpeace_straws_suck_turtle

I like the art direction here better though...

Danielazar
Activity Score 136
Art Director at Havas Germany
kleenex's picture

Yeah.. The art direction is better on the Greenpeace ads.

kleenex
Activity Score 58645
Web Designer/Developer
INDSD's picture

+

INDSD
Activity Score 1107
Art Director |

indsd.com

kinhnghiemso's picture

A straw is a weapon, don't use it.
Yes , i confirm. But the picture so beautiful.

kinhnghiemso
Activity Score 4
Marketing Manager at Marketer |

Thu thuat may tinh Kinh Nghiem So

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