Joan of Arc

Campaign
Agency Network: 
Published/Aired: 
September 2009
PlayStation:  Joan of Arc
PlayStation Print Ad -  Joan of Arc

Also From This Campaign 2

Description

Print advertisement created by BBDO, Chile for PlayStation, within the category: Gaming.

Advertising Agency: BBDO Chile
Executive Creative Director: Joaquin Bascuñan
Creative Directors / Art Directors / Copywriter: Emerson Navarrete, Fernando Riveros
Photographer: Eugenio Recuenco
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Guest's picture

Don't reckon it. Falls down in the detail: She's French so she should have pit hair!

Guest
picntype's picture

Beautiful!

picntype
Activity Score 181
Art Director
ricklongo's picture

Amazing pictures, but I frankly don't get the idea.

ricklongo
Activity Score 1244
Jon-Paul Mountford's picture

Marvelous weirdness from the gang at Playstation.
continuing the very oddness in all their campagns..
.top marks

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

federo's picture

incredible pic
nice art
so funny situation

but there isn´t an idea here

come on chile, stop using used & (now) useless and old ideas

federo
Activity Score 781
advertising agency
Guest's picture

Does he have a right arm? I don't get this ad at all.

Guest
opposite of u's picture

no point behind great art! or am I missing something?

opposite of u
Activity Score 301
copywriter
vma64's picture

Art Direction is very nice, but I'm not getting the concept. I almost wish it first promoted a Game then the system.
It's going to be hard to top the stuff TBWA Paris did, but if anyone can it's BBDO.

vma64
Activity Score 26
Art Director
GX's picture

Nice art

GX
Activity Score 144
Creative Director
mikeelrapido's picture

Just great art, that's all.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

AlphaDog's picture

Incredible Art Direction
The concept of "reincarnation" "live other kind of life" has already been used to many times for videogames

AlphaDog
Activity Score 265

Seek and Destroy

copycomoelcopi's picture

buuuena, feña!
bonito-bonito.
veeerrrry nice photos.
and don't look so much for the "idea" behind. games ads has been communicating moods, styles, states of mind for a while now.

copycomoelcopi
Activity Score 820
Copywriter
jonybeta's picture

Awesome art!

jonybeta
Activity Score 364
Art Director at Leo Burnett |

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

everartz's picture

just excellent...

everartz
Activity Score 7613
Art Director |

| everartz |

Javier Ramírez's picture

10/10

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

kombizz's picture

very strange

kombizz
Activity Score 56
Photographer at artist photographer |

I was born and brought up in Iran, a beautiful country full of history.
kombizz

Guest's picture

ok then. i guess we don't need ad people, ideas, strategies or concepts anymore. hail to artists.

Guest
Guest's picture

brilliant!

Guest
Guest's picture

beautiful execution, but Jeanne d'Arc burned

Guest
willy wonka's picture

very nice art

willy wonka
Activity Score 137
work
xezadaca's picture

COOL!!!

xezadaca
Activity Score 85
Art Director
franktrana's picture

Incredible pictures. Both

franktrana
Activity Score 99
Art Director at HK Advertisingbureau |

http://www.flickr.com/photos/24034638@N03/

smaeri's picture

Amazing advertisement from idea to execution! I guess the idea: Play Station creates the real game world, when you play it, you change yoursel (literally) into the game world's character.

smaeri
Activity Score 4
Copywriter
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