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Catapult

Agency Network: 
Published/Aired: 
April 2010
PlayStation:  Catapult
PlayStation Print Ad -  Catapult

Description

Print advertisement created by Publicis, Ecuador for PlayStation, within the category: Gaming.

Advertising Agency: Publicitas Publicis, Guayaquil, Ecuador
Creative Director: Alvaro Noboa S. 
Art Director: Gabriel Calderon
Copywriter: Javier Ramirez

Illustrator: Gabriel Calderon

Photographer: Gabriel Calderon
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atb2005's picture

Finally, new print ad for PS. You can tell they've toned it down. Love the hues.

atb2005
Activity Score 13557
pierrelastname's picture

Buen trabajo, es una idea fresca. Hay que ser sinceros: well done!

pierrelastname
Activity Score 2869
Copywriter
jackmancer2017's picture

Shame, PS made so many awesome ads. This is ok visually, but not a freak concept as they used to have (and for which I love them).

jackmancer2017
jackmancer2017's picture
jackmancer2017
atb2005's picture

I think they are slowly moving away from all the freaky stuff. It's true that in the past their campaigns were downright bizarre.

atb2005
Activity Score 13557
FourT6and2's picture

So they basically turned a screen capture from a game (not really, just sayin') into an ad by slapping a logo on it? What's the bid idea or concept?

FourT6and2
Activity Score 218
Student
atb2005's picture

This is absolutely no screen capture.

atb2005
Activity Score 13557
FourT6and2's picture

You miss the point. It could very well be just a screen capture from a cinematic cut-scene from any number of games. What does this ad say? What is the message behind it? Is there a concept? Is there a big idea? Is there anything creative at all? I could take a screen capture from the opening movie of a game like Gears of War or Resident Evil and throw a logo on it. Would that make it a good ad?

Hell to the No.

FourT6and2
Activity Score 218
Student
Javier Ramírez's picture

Did you see the X button?

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

FourT6and2's picture

Yes, I see the X Button. Still a lame idea. Here, I just made this in like 5 minutes. Same exact thing. Nothing creative about it: http://www.freeimagehosting.net/image.php?021dda8e05.jpg

FourT6and2
Activity Score 218
Student
wearduds's picture

Muy buen aviso hermano.

wearduds
Activity Score 19
ITSU Advertising School
atb2005's picture

To be able to understand this ad, you need to be familiar with the history of PlayStation advertising. You are right there's no big idea behind this image. Heck, there isn't even a sales message! But that's PlayStation's unique communication approach. I was just commenting on the image itself. I still find it beautiful. No offense, but what you have created is not better. I'm sorry.

atb2005
Activity Score 13557
FourT6and2's picture

I didn't make it to be better. I made it show that there's nothing grand going on. I spent all of 5 minutes pasting in the logo and buttons. And I'll be the first to admit that it's a crappy job. But, that's what I'm trying to point out in the first place. :)

FourT6and2
Activity Score 218
Student
riyelam's picture

I don't agree. They always had an idea. This one is a crap. Why it is here?

riyelam
Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
jackmancer2017's picture

Also, I don't really believe they're still making ads for PS2 in 2010.

jackmancer2017
FourT6and2's picture

Good catch! lol

FourT6and2
Activity Score 218
Student
atb2005's picture

This was done for Ecuador, so maybe PS2 is still popular there or is the only console being sold.

atb2005
Activity Score 13557
everartz's picture

sweet god!!! this is absolutely beautiful!!

everartz
Activity Score 7613
Art Director |

| everartz |

jonybeta's picture

There´s nothing new with this idea, the art can be better.

jonybeta
Activity Score 364
Art Director at Leo Burnett |

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

Guest's picture

la grafica le falta todavia mucho mucho para estar al nivel de PS, (notese la tonalidad del castillo con relacion a toda la grafica, pesima, entre otras cosas) la idea es que esta el boton de la palanca va en ves de la roca o el arma...y????.... la idea es dejar ver cuanto te divertiras si tienes un PS mediante una grafica envolvente???? o que?...

Guest
ERROR404's picture

you can hardly see this button.

ERROR404
Activity Score 770
design akademie berlin, Hochschule für Kommunikation und Design | FH
dominantic14's picture

clear idea! psp will conquer you!!
good illustration, bravo!

dominantic14
Activity Score 63
Art Director
Guest's picture

good

Guest
Guest's picture

good

Guest
Guest's picture

BBDO Guatemala!!!

Guest
Pablo Allende's picture

Good link with PS.

Pablo Allende
Activity Score 66
Art Director in an Advertising Agency
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