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arstewar's picture

OMG

arstewar
Activity Score 232
Art Director
Jet Propulsion Lab's picture

I gotta admit, I like it!
I know it's a tired ol' formula of an overpromise of a brand, but it still works. I love the economy of thinking and execution. Great looking photograhpy. Nice visual gag in the background.
A little kid fixing supper for himself was pretty funny, too.

Nothing new here. But solid.

Jet Propulsion Lab
Activity Score 10679
Copywriter
capywriter's picture

This one and the one with the kid are best, yet not superb...

capywriter
Activity Score 5513
Copywriter at Freelance
monicamexico's picture

Boring.

monicamexico
Activity Score 830
wahwah's picture

"gotta admit, I like it!
I know it's a tired ol' formula of an overpromise of a brand, but it still works. I love the economy of thinking and execution. Great looking photograhpy. Nice visual gag in the background.
A little kid fixing supper for himself was pretty funny, too.

Nothing new here. But solid."

WHAT A WANKER!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

wahwah
Activity Score 120
Ogilvy&Mather
dansheppy52's picture

i HATE the copy

dansheppy52
Activity Score 398
University of Nebraska-Lincoln |

-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

pooja gadodia's picture
pooja gadodia
Activity Score 86
pankajadsoftheworld's picture

Boring ,where is the USP of axe,ad can go for any other channel as well,what so spacial in campaign.

pankajadsoftheworld
Activity Score 433
Illustrator
ecflagcorp's picture

haha. Funny.

ecflagcorp
Activity Score 108
Graphic Designer at graphic designer
niranjanhg's picture

This is boring.

niranjanhg
Activity Score 211

I am a student.

I-know-all's picture

It doesn't look like work from Singapore.. why Graham Kelly approving such ideas..?

I-know-all
Activity Score 53
raffle
act's picture

judging from what this agency has done recently, i'm putting the blame on this rather new and lame ECD.

act
Activity Score 535
Art Director
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