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pixelbomb1's picture

So, what's up with these Blue Print types of ads...

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

Ney Frances's picture

so my life is all fucked? I like the line but the layout apart of beeing fresh isn´t adding value to the product!

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

A. J. SMITH's picture

I agree, this looks good, but feels irrelevant to the product.

A. J. SMITH
Activity Score 2822
chimie's picture

I think the product has no USP, that's way

chimie
Activity Score 156
Copywriter
copycomoelcopi's picture

u like the line? oh, please…

copycomoelcopi
Activity Score 822
Copywriter
Dick Huges's picture

done

Dick Huges
Activity Score 937
Copywriter
pixelbomb1's picture

So, what's up with these Blue Print types of ads...

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

Ney Frances's picture

is the cheapest coloour of a pen!

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

A. J. SMITH's picture

Bollocks, its because it looks like a sketchbook doodle, hence it looks fresh.

A. J. SMITH
Activity Score 2822
PaulyG_fill in the blank's picture

I'm tired of these ads that have a decent line (sometimes) and a visual that means nothing (Playstation anyone?) I understand an art director's desire to be abstract, but c'mon. What makes this good? It's just a crazy bunch of images all slopped together. Unless I'm missing the underlying message here, there's no thought. I can hear the meeting - "Let's add a snake". "Why?" "I dunno."

PaulyG_fill in ...
Activity Score 1148
Copywriter
pixelbomb1's picture

Pauly you need to fill it in. I guess it's an urban jungle/playground?

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

A. J. SMITH's picture

I second that, I does look cool, but, like the playstation ad is irrelevant again.

Nice visual but whats the point?

Is it enough to taga brand to something cool to make your brand cool. (actually it probably is) It is just to easy to do.

Where's the big idea?!

A. J. SMITH
Activity Score 2822
juliangray's picture

do you think that playstation ads are irrelevant?

dear god.

juliangray
Activity Score 987
Art Director
msred's picture

its too much going on!! someone was on acid.

msred
Activity Score 491
Graphic Designer
elmikel's picture

C'mon guys, these two ads are nice. Yeah, it's urban jungle/playground whatever as pixelbomb1 said and that's why I think it can catch the target audience.

elmikel
Activity Score 1147
Illustrator
msred's picture

tru tru

msred
Activity Score 491
Graphic Designer
A. J. SMITH's picture

Who are the target audience though?

This seems to be aimed a little tooo young for people who can afford cars if you ake me.

A. J. SMITH
Activity Score 2822
msred's picture

damn i was just thinking that this morning when i was brushing my teeth!

... but i suppose they are trying to reach an audience whom are "frist time car buyers" ??

msred
Activity Score 491
Graphic Designer
pixelbomb1's picture

HAPPY FRIDAY msred.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

msred's picture

i know i have no life thinking bout ads when i wake up.... *hangs head in shame*

msred
Activity Score 491
Graphic Designer
pixelbomb1's picture

whatcha talkin about willis? I have nightmares about ads.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

JPWrites's picture

They were the concept boards the art director showed to the Mac artist, shortly before the Mac artist ran from the building screaming, never to return.

JPWrites
Activity Score 238
Copywriter
pixelbomb1's picture

Funny.. Imagine converting those to vectors?

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

kc_brock's picture

man you guys are harsh.
these illustrations are great. the ads are very nice to look at & will really stand out amoungst the other boring beauty shot car ads out there. it's telling me that this is a fun car for those with a sense of adventure.

& what the hell is a mac artist?

kc_brock
Activity Score 703
Art Director |

rd

pixelbomb1's picture

as suppose to pc artist. I guess, These ads are great for the targeted audiences 16-30.
I see these ads running in the Compact Car magazines.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

A. J. SMITH's picture

True they will really stand out amonst the other crap gloss car ads, and I get the whole sense of adventure idea, that too is cool. But I just don't think a car buyer will remember that 'fun' element when making a serious decision to buy a car.

Incidently, a Mac artist is someone who does graphics using photoshop, illustrator, in design etc. on an apple mac.

A. J. SMITH
Activity Score 2822
act's picture

can hear these in the meeting too "funny.. imagine converting those to vectors?"

act
Activity Score 535
Art Director
whitespace's picture

erm...

why is there a skateboard there?

whitespace
Activity Score 1953
Creative Director
slim's picture

Bit like Nike 'run free'.

Seems whenever a concept is a bit more abstract, it's open to accusations of being vacant, pointless. I guess it comes down to whether you take something out of it and whether you'd rather see ads like this than, as kc_brock said, beauty shot car ads. Personally, I'd choose these.

slim
Activity Score 1047
Copywriter
preeti_dhata's picture

its nice.. shows how chaotic are life is..

preeti_dhata
Activity Score 85
Copywriter |

creative chaos

Schizzy's picture

The artwork is great and everything, but as an ad... hmmmm.

I suppose if it's targeted at fun-loving people like ourselves, it'll sell. :)

Schizzy
Activity Score 203
Copywriter
pixelbomb1's picture

I say it's a "SWIFT" ad by Suzuki.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

pjr24's picture

It is screaming to me something, but i dont catch the punch of it...

Sorry, but i am the target and i dont understand the message. Tru, this does stand out, but it stand out like sylvester stallone in a spelling bee competition.

At the end i could say it looks good, but the idea its not motivating.

pjr24
Activity Score 6
Other
Guest's picture

Oh dear. I'm arrived extremely late to the party. Anyway here's my take. As a graphic artist and Suzuki Swift owner ( within the target audience range) this ad is great. Chaotic, creative and raw. The only colour being the vivid chiselled image of the Swift. This ad says to me that the possibilities are limitless. An urban playground that captures all the daily trivial things you encounter as a driver with an artistic edge. Try picking out each object.

Guest
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