Advertisement
Log in to post comments
SeanMartin's picture

Very subtle, but once you get it, it's hysterical.

SeanMartin
Jet Propulsion Lab's picture

There's nothing to "get" here. This is not as conceptual a work as you make it appear to be.

Okay so they've done the "gawking" thing (where people stare at an off-camera boulder-holder wearer with mouths agape), why don't we this time just cover their eyes? Yeah, that's it! I just hope people get it...

Riiiight.

Jet Propulsion Lab
Activity Score 10679
Copywriter
SeanMartin's picture

LOL. No it's not "conceptual". It's a wonderfully delayed message. You have to work through it to put it all together - it's not like someone is running a big arrow from the guy's eyes to the logo to ram the point home. That's part of its charm.

SeanMartin
Jet Propulsion Lab's picture

Actually, it IS a conceptual piece. It's just that it's not as great as you make it seem to be, is all. (Why am I repeating myself? Hmmmm.)

That Wonderbra ad with a shot of female feet wearing two completely different shoes maaaaybe made you work a little to get to the payoff.
But this? I'm just sorry you had to "work through" this tripe to put ALL the different intricate pieces together...

I hope it was well worth your mental gymnastics.

Jet Propulsion Lab
Activity Score 10679
Copywriter
SeanMartin's picture

Man, it must be tough to be so jaded 24/7.

SeanMartin
ashwinsgopal's picture

shut the Fuck up, seanmartin. your wankerous comments have singlehandedly put me off visiting this website forever.

as regards to this ad, however, the message is not as delayed as you make it out to be, period.

i sincerely hope you stop commenting on ads forever, wanker.

ashwinsgopal
Activity Score 16
Copywriter
iwritestuff's picture

rowr. hiss.

iwritestuff
Activity Score 28
Copywriter
ashish07's picture

bad

ashish07
Activity Score 44
M.F.A(applied art)advertisment |

ashish

miko1aj's picture

good

miko1aj
Activity Score 3086
Bye's picture

I don't get it.

Bye
Activity Score 1464
gmint7's picture

:::J:::
i get it.
but shouldnt it be other way round?

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Mr.Top's picture

Not creative... just dull.

Mr.Top
Activity Score 728
teenie's picture

Methinks Wonderbra needs to move on to a new campaign...

teenie
Activity Score 1894
Copywriter
soojay's picture

Quite right. Is there any woman out there, or guy, who doesn't know Wonderbra gives you big boobs? I think 10+ years of the exact same campaign (thanks Beattie) have done their job, but let's move on, please.

soojay
Activity Score 35
musback's picture

They've had much BETTER ads imo, this is one of their weakest actually
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.blogspot.com

musback
Activity Score 355
Art Director |

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.wordpress.com is looking for a job!

ManchuChanchu's picture

I dont get these at all. What-even the kids think that they're so big that they are scary? they know their dad likes them? what?

ManchuChanchu
Activity Score 701
Art Director
picky2's picture

Please help me... don't get it

picky2
Activity Score 280
Copywriter
mikepants2005's picture

This really isn't a great Wonderbra ad!

O.k we're all used to seeing adults covering the eyes of their children if they're caught looking at something they shouldn't be. And now it's reversed. Whoppee F%***in doo!

At least with the ITV 'Love Island' poster where we see an adult parrot covering the baby parrot's eyes from the supposed raunchiness of the human lovemaking that appears to be going on, the wit is expressed in a humourous way. (Unfortunately I couldn't find that ad!)

mikepants2005
Activity Score 504
Copywriter
simpson_tech's picture

I really love these ads.
the best Wbra ads ever !!!!

simpson_tech
Activity Score 98
Art Director
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now