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Play-Doh's Kitchen Creations - Warhol

Campaign
Agency Network: 
Published/Aired: 
May 2018
Play-Doh: Play-Doh's Kitchen Creations - Warhol

Description

Play-Doh's Kitchen Creations is designed to inspire kids' imaginations around food. It is said that eating is a necessity, but cooking is art - it requires a bit of imagination to bring out the potential in the raw ingredients. This campaign draws parallels between famous artworks using food as a subject (Roy Lichtenstein's Buttered Toast, Andy Warhol's Velvet Underground Banana and Banksy's Soup Cans) and the artist-like creativity that Play-Doh's Kitchen Creations encourages kids to find and to discover the art of playing with their food.

Print advertisement created by TWO.AM, South Africa for Play-Doh, within the category: Gaming.

Caption

The art of playing with your food.

Advertising Agency: TWO.AM Agency, Cape Town, South Africa
Executive Creative Director: Marco Russolillo
Creatie Director: Reijer van der Vlugt
Art Directors: Simona Potgieter, Marc Neilson, Lau Vietti
Group Account Director: Will Human
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