The Play-Doh brand wants to promote the different sizes of their cans at the Colombian stores.
Now not only the customers will find the regular size can, but they also can find it in a smaller one. With this action they explain that fun and creativity do not depend on the size of the can but on the size of the imagination, because inside you will find a whole universe of possibilities.
Print advertisement created by DDB, Colombia for Play-Doh, within the category: Gaming.
Chief Executive Officer: Borja de la Plaza
Chief Creative Officer: André Pedroso
Creative Director: Jorge Valencia, Juan Espitia
Senior Copywriter: Juan Gabriel Aponte
Art Director: Jorge Valencia, Juan Espitia
Account director: Paula Botero
Head of production: Dolly Cantor, Darío Lozano
Account Executive: Juan Echeverri, Veronica Velasquez
Digital Studio: Andrés Moreno / Latina Studio