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Sex bomb, Bike

Agency Network: 
Published/Aired: 
April 2007
Playboy:  Sex bomb, Bike
Playboy Print Ad -  Sex bomb, Bike

Description

Print advertisement created by MSTF, Portugal for Playboy, within the category: Media.

Caption

Every man's dream for only €7,20 a month
Playboy channel. Subscribe now.

Advertising Agency: Mstf Partners, Portugal
Creative Directors: Susana Sequeira, Lourenço Thomaz
Art Director: Ivo Purvis
Copywriter: Pedro Lima
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AndresBotero's picture

Tal vez el concepto no este mal, puede funcionar, la ejecucion si me parece terrible, la direccion de arte puede ser mucho mejor...

AndresBotero
Activity Score 78
Creative Director
SummerA's picture

I'm really getting sick and tired of ads like these. Are we all just sex crazed Homer Simpsons? "Mmmm...Boobs -drool-..." No! we are alot smarter then advertisers credit us for. We appreciate a good sense of humor and witty ads. Yes, in this case the client is PlayBoy so product practically sells itself, right? Why even go to an agency when you get shit like this? would it kill them go beyond tits and cars?

SummerA
Activity Score 154
Other
Dick Huges's picture

Man this ad is really bad. I think the art-direction is poor. And if you check an archive for some years ago they have the same campaign but with design objects in cars instead of naked woman in a old tv.

Dick Huges
Activity Score 937
Copywriter
jonathanrioux's picture

in the position playboy is right now, they have to use more clever ads. First, it is now every mans dreams to own a bike. Using this image is just restricting the target market. Playboy should use more sophisticated ads. It will just not put up the brand image to use typical MAXIM/FMH images.

jonathanrioux
Activity Score 86
Marketing Manager
jonathanrioux's picture

****First it is not every mans dream to own a bike.

jonathanrioux
Activity Score 86
Marketing Manager
ivan's picture

It is, he just doesn't know it yet. ;)

ivan
Activity Score 12
Creative Director at Ads of the World
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