Advertisement

Playboy

Published/Aired: 
September 2007
 Playboy
 Playboy

Description

This ad for Paulaner beer, was published in the October 2007 Playboy magazine (Oktoberfest-edition).


Advertising Agency: Kempertrautmann GmbH, Hamburg

Creative Directors: ,

Art Director: Axel Schilling

Copywriter: Christian Soldatke

Graphics: Marita Locmele

Photographer: Stephan Abry

Account Directors: Ilker Yilmazalp, Peter Matz
Log in to post comments
picturejockey's picture

Very effective but I personally don't care if there is a handle on the mug or the bottle.

http://www.navinharish.org

picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
View Navin Harish's profile on LinkedIn

Guest's picture

woooooootttt!!! i didn't notice the handle on the bottle.... first i thought that men were looking for the girls instead of drinking the beer... weird

Guest
Pat Bijkerk's picture

Boring. Germans should not try to be funny!

Pat Bijkerk
Activity Score 66
Art Director
Barkach's picture

jajajajajajajajaja

Barkach
Activity Score 200
Creative Director at DDB Venezuela |

http://yonoveotele.wordpress.com/

Guest's picture

you have no idea. i've lived there for 6 years and met kind and humorous people everywhere.
but it's true, you won't find any kind of humour in german beer ads. beer is somewhat sacrosanct over there.
the ad is boring but this is no mean feat considering what a tough nut they had to crack: their client.

Guest
tillfu's picture

Try the astra campaign and you´ll find lots of black humor - http://www.bilderblog.org/2007/04/17/astra-bier-werbung/
or http://www.trafficer.de/2007/astra-plakate-bier-werbung/ -
but well, in general You´re probably right : jever | becks | paulaner | and so on, the whole interbrew - beer is more of showing us the shiny world of a detergent ad -

tillfu
Activity Score 74
Creative Director at Head of Film University of Applied Sciences Salzburg Austria
raverus's picture

agree

raverus
Activity Score 1476
Art Director
Guest's picture

Habt ihr dem Praktikanten da nen Gürtel über sein weißes Hemd gelegt?

Why is it on this site? Who thought this was worth being submitted?
Worst beer ad I've seen in a while, even in Germany.

Guest
Guest's picture

don't get it. what's the joke?

Guest
johnromero's picture

Y si agregan limoncito, alguien dirá "Del putas!" LOL!
Qué afiche para mas mier..coles..

No

johnromero
Activity Score 114
Art Director at http://www.etorrespublicidad.com/ |

No hay tiempo to lose!

Jean Remy's picture

reeeeeeally bad!!!!
it sucks.......

kempertrautmann sucks and they should fire their creatives

Jean Remy
t1sh0cfc's picture

I like it. The mug and the handle ... smart and creative idea :)

t1sh0cfc
Activity Score 38
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement