The Shape of Their Fears - How Kids Worst Fears Look Like

Insight: Kids find it hard to talk about serious issues, but when we talk about express themselves through play as well as imagination they share their feelings.

Synopsis: Starting on May 1st, Play Doh reminds us a problem buried within schools, “Bullying” by launching an Anti-bullying campaign, created by kids and supported by statistics shows a glimpse of kids imaginations and their daily fears in school.

To communicate this, kids created a visually arresting campaign to catch the target’s attention, sculpting the abuse kids go on school, each prints comes with an Instagram scanner that redirect to the official Instagram account of the campaign @Play-dohmyfears, which is fill with testimonials and stories, inviting people to share their fears, all together against one cause.