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miko1aj's picture

Hard to notice, but superb idea. As usually from JVM

miko1aj
Activity Score 3082
Zemane's picture

It's really hard.
I didn't get it.

Zemane
Activity Score 284
Copywriter |

"Talent is luck. The important thing in life is courage."

joanna macaque's picture

Obviously you need talent.

joanna macaque
Activity Score 30
Singapore
hieveryone4's picture

I agree with Mr. Castanhodo. No way any consumer is going to spend 2 minutes staring at this thing, trying to figure it out. Especially in print. See ya...I'm turing the page.

And even when they do...who cares? It doesn't say enough about IKEA, especially considering some of the other work that has been done for the brand.

Feels like the creatives on this one were sitting around jerking each other off.

hieveryone4
C-Rock's picture

Ditto

C-Rock
Activity Score 28
Other
Tincho's picture

WOW, really hard to get it at first, but once you get one, its easy with the others.

Nice work.

Tincho
Activity Score 1093
Art Director
Kateter's picture

I agree with comments on being too hard to get. but the concept is just superb. well done!

Kateter
Activity Score 2029
Copywriter
joanna gorilla's picture

Obviously you need some doses of talent.

joanna gorilla
Activity Score 88
Singapore
Kateter's picture

dear miss Gorilla, you obviously need to jump up a few evolution stages to get to level required on this forum.

you zasmrajeno and polizano pasje debelo črevo.

Kateter
Activity Score 2029
Copywriter
elmikel's picture

Well, I was able to get it at the first glance though I'm not sure if it's clear for average audience...on the other hand this visual is so minimalistic that it really asks for a deeper thought and I'm pretty sure the TA will seek for it...

elmikel
Activity Score 1147
Illustrator
Have Heart's picture

By far to hard to get. I only figured it out by reading the title - and even then the concept is amazingly boring.

Have Heart
Activity Score 922
Art Director
Thek's picture

What????????

Thek
Activity Score 20
Art Director
miko1aj's picture

Not the same.

miko1aj
Activity Score 3082
LisAD's picture

definitely NOT The same!!!

LisAD
Activity Score 446
Art Director |

"the art director says: whatever I say"

eltipo's picture

Excelente.

eltipo
Activity Score 209
Copywriter
tantrik_indian's picture

Suppose the heading was not given to this page. How many would have got it ? Evolved or not.
~~be cool eh!~~

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

JayaWidya's picture

I think JVM has became a house map specialist.

Please take a look at Lonely Planet ads done by JVM.

(also using house map)

JayaWidya
Activity Score 18
Copywriter at Matari Ad
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