India is a country obsessed with gold jewellery. Even though platinum may be a more exquisite option. One of the primary reason Indians choose gold over platinum, is because it appeals to their rationality. After all gold is an investment, has a resale value, and it’s popular in all circles. The common Indian adult doesn’t like risks and will do what the society considers reasonable. However, there’s been a breed of young Indians, who have chosen differently, they have taken risks in their lives and in their careers. Moreover, they have never settled for anything short of perfection. We market Platinum as the jewellery of choice to all those rare spirits who are unafraid to take bold risks and never settle for “good enough.”
Print advertisement created by Miami Ad School, United States for Platinum Guild International, within the category: Fashion.