Eau de Pizza Hut

Agency Network: 
February 2013
Pizza Hut:  Eau de Pizza Hut
Pizza Hut Print Ad -  Eau de Pizza Hut


Print ad to promote Pizza Hut's irresistible new scent, Eau de Pizza Hut. Yes, it's real. Yes, it smells like pizza (freshly cooked dough, to be precise).

Print advertisement created by M&C Saatchi, Australia for Pizza Hut, within the category: Food.


Yeah. We bottled it. Find it at facebook/pizzahutaustralia.

Advertising Agency: M&C Saatchi, Sydney, Australia
Executive Creative Director: Ben Welsh
Creative Directors: Shane Gibson, Phil Leece
Art Director: Cameron McDonald
Copywriter: George Organ
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bate_palmas's picture

Is it true?

Activity Score 1423
kleenex's picture

100% true. At first this was supposed to be joke, BUTTTTTTT soooooo many people online said yes to it Pizza Hut Canada just had to come out with a limited edition Pizza Hut Fragrance.

Activity Score 57557
Web Designer/Developer
ivan's picture

Wow. That's so cool. :)

Creative Director at Ads of the World
chinaski's picture

legendary fail.

Activity Score 951
andylefty's picture

O my God i do love this. I want it.

Activity Score 4297
Graphic Designer at Central Saint Martins College of Art and Design
Spanky's picture


Activity Score 4781
venom_elite's picture

Interesting idea but sweet mother of God the artwork is bad in this...

Activity Score 760
Art Director
Ziggiy's picture

yeah, like everybody wants to smell like pizza...

Activity Score 41


MalGachyver's picture

There are better ways to get laid with a chubby girl

Activity Score 41
Nicole_Sz's picture

Or, Just take a job at Pizza Hut, I guarantee you will smell exactly like it after your shift

Activity Score 2
Graphic Designer at Discovery Communications
Nike Diesel's picture

i have to say this is pretty awesome. really cool gimmick but i'm not really feeling this print ad.

Nike Diesel
Activity Score 13478
Art Director
Spanky's picture

I don't think the agency came up with the idea for the perfume. From what I can tell, It came from Pizza Hut Canada's Facebook team. They photoshooped a Pizza Hut logo onto a bottle of perfume and asked what it should be called. They got a lot of responses, so someone higher up decided to produce it for real.

Activity Score 4781
Nike Diesel's picture

I had a strange feeling about this since I saw the print ad a while back ago. Don't remember if it was on damnlol or sth similar.
Anyways, kudos to the client for doing this and not so much to the agency.
And thanks btw.

Nike Diesel
Activity Score 13478
Art Director
D.B.'s picture

Awesome ad. I can't believe they made this into a real scent but either way, it's weird and wonderful!

Activity Score 66
raynold's picture

brilliant USP for the product...

Activity Score 332
olimurugavel's picture

Its a good help for a bad baker... :)

Activity Score 68
Graphic Designer |

Oli Murugavel
I love any and all situations where you celebrate creativity

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