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Smoke, 3

Campaign
Agency Network: 
Published/Aired: 
November 2010
Pirelli:  Smoke, 3

Description

Print advertisement created by Y&R, Italy for Pirelli, within the category: Automotive.

Caption

Smoking is highly addictive, don't start.
Prielli custom tyres \ Riders vice.

Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Comand Cristian
Copywriter: Vicky Gitto, Matteo Lazzarini
Photographer: Paolo Franco
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Guest's picture

So? Why should i buy these tyres?
It's a joke.

Guest
Cutarica's picture

slightly slightly better than the others from the campain, but still low.

Cutarica
Activity Score 3451
Illustrator
jackmancer2017's picture

You can just tell they're from Italy ;p I like the insight, but smoking tyres is something negative, as it means poor grip. I doubt Pirelli wants to associate itself with that.

jackmancer2017
zygothism's picture

Could have been nicer.
BTW, on the right of the ad, Pirelli is written "Prielli".

zygothism
Activity Score 3
Graphic Designer
Dzsoi's picture

I don't like the fact they are joking about smoking for the sake of selling tyres.

Dzsoi
Activity Score 8611
Copywriter
Fussy's picture

It's a fucking fake. Totally sheet.

Fussy
Activity Score 38
Copywriter |

Fussicat

morse's picture

This went completely over my head.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

piratasolar's picture

Buen arte, pésima idea.

piratasolar
Activity Score 149
Creative Director at Técnico Superior en Propaganda y Publicidad / Licenciado en Comunicación Social
shahidali's picture

Whats the idea? For once i thought its an anti smoking campaign. Or may be, it is. Who knows.
I've seen Italian agencies consistently producing ads based on vagueness and not connecting it to any idea. Is it that we don't understand those consumers?

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Tisha's picture

I dont know... I think the public they are focus in, would find atractive this kind of ad

Tisha
Activity Score 22
Marketing Manager
Filipello Manuela's picture

Quindi le gomme Pirelli inquinano?
Il messaggio non mi sembra chiarissimo. E Pirelli merita di più (ricordate carl lewis??)
Una tiratina d'orecchie al team creativo.

Filipello Manuela
Activity Score 235
vinay pandey's picture

not get it....

vinay pandey
Activity Score 26
Copywriter at tbwa
JustinCarrasquillo's picture

bad. ass.

JustinCarrasquillo
Activity Score 563
Photographer at Los Angeles, CA |

http://www.justincarrasquillo.com

Beamen's picture

This one is great! I don't like the two others but this one works a lot. Need to be a rider to understand. ;)

Beamen
Activity Score 225
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