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Smoke, 2

Campaign
Agency Network: 
Published/Aired: 
November 2010
Pirelli:  Smoke, 2

Description

Print advertisement created by Y&R, Italy for Pirelli, within the category: Automotive.

Caption

Smoking can cause circulation problems.
Prielli custom tyres \ Riders vice.

Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Comand Cristian
Copywriter: Vicky Gitto, Matteo Lazzarini
Photographer: Paolo Franco
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Highest Rated

Guest's picture

So bad.

Guest
New Nice and Fun's picture

Interesting "détournement" , but does not make me want to buy Pirelli's tyres

New Nice and Fun
Activity Score 377
Guest's picture

Y&R Italy sucks

Guest
Guest's picture

So bad.

Guest
fragile's picture

Are you joking? Is it a student's work?

fragile
Activity Score 14
morse's picture

The photography is good, but other than that it's confusing.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Tspot's picture

The "riders vice" tagline tells me that Pirelli tires are being compared to cigarettes in that they cause smoke and circulation problems. Am I reading this correctly? These sound like terrible tires.

Tspot
Activity Score 241
Copywriter
blacksmurf's picture

"what is the point" is the correct question.

blacksmurf
Activity Score 200
Art Director |

easy to say "art director".

Filipello Manuela's picture

Posizionamento errato.
(Bad ad)

Filipello Manuela
Activity Score 235
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