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Smoke, 1

Campaign
Agency Network: 
Published/Aired: 
November 2010
Pirelli:  Smoke, 1

Description

Print advertisement created by Y&R, Italy for Pirelli, within the category: Automotive.

Caption

Protect chicks: don't make them breathe your smoke.
Prielli custom tyres \ Riders vice.

Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Comand Cristian
Copywriter: Vicky Gitto, Matteo Lazzarini
Photographer: Paolo Franco
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Wordnerd's picture

what's their point?

Wordnerd
Activity Score 6692
Copywriter
Cutarica's picture

why would i buy their tyres? cos they smoke girls away?
no buying motivation, sorry.

Cutarica
Activity Score 3451
Illustrator
Fussy's picture

It's a fucking fake. Totally sheet.

Fussy
Activity Score 38
Copywriter |

Fussicat

morse's picture

Protect chicks? Seriously? haha!

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

piratasolar's picture

El peor de la serie, por lejos.

piratasolar
Activity Score 149
Creative Director at Técnico Superior en Propaganda y Publicidad / Licenciado en Comunicación Social
Yarp's picture

Wow, this is one is really bad.

Yarp
Activity Score 385
Copywriter at Freelance
Filipello Manuela's picture

Non ci siamo ragazzi,
(What's the point?)

Filipello Manuela
Activity Score 235
simon.gross's picture

Great series. I thought it was weird at first, leveraging smoking warnings, and that part I don't agree with.

But the ads will appeal to the target PLUS they'll encourage the target to rip their tyres to bits. Which is obviously gonna make Pirelli very, very happy indeed.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
vinay pandey's picture

anything .......................

vinay pandey
Activity Score 26
Copywriter at tbwa
XQuantum's picture

This one just fails =/

XQuantum
Activity Score 63
Graphic Designer
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