Advertisement

Panda

Agency Network: 
Published/Aired: 
October 2008
Pirelli:  Panda
Pirelli Print Ad -  Panda

Description

Print advertisement created by Leo Burnett, Italy for Pirelli, within the category: Automotive.

Caption

Cinturato P4 and P6. There's nothing eco-friendlier on the road.

Advertising Agency: Leo Burnett, Milan, Italy
Creative Directors: Enrico Dorizza, Sergio Rodriguez
Art Director: Roberto Piazza
Copywriter: Matteo Lazzarini
Log in to post comments

Highest Rated

blacksmurf's picture

this is terrible...ouch

blacksmurf
Activity Score 200
Art Director |

easy to say "art director".

Guest's picture

Nice, but don't you think that the panda is looking sad?

www.vamosfalarmal.com.br

Guest
Guest's picture

s. u r right.

@mbi

Guest
Guest's picture

they could´t find a "mad" tire.

Guest
Gualcor's picture

yes, he's sad because he doesn't have a pair of wheels

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Guest's picture

Ok.

Guest
Guest's picture

Is Pirelli extinguishing?

very bed and seen so many times.

Guest
Guest's picture

He's sad because the ad is sad...

Guest
Guest's picture

Eco-friendly? Ok, tell me why in the baseline. Sorry but Pirelli logo is not enough to explane this product plus.

Guest
Guest's picture

havent't you heard? panda's now come stock with pirelli diablo supercorsa pro's :P

the whole panda as a symbol for nature is getting tiresome.

Guest
Guest's picture

truely its a good ad, in the contex of eco friendly

Guest
everartz's picture

the concept is nice but the art is at an early stage, this could have been taken to a better result

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

excellent idea. good execution. the thing is why should panda look always sad.

@mbi

Guest
Guest's picture

Could it be because they are a dying breed?

Guest
tantrik_indian's picture

Pandas do look kinda forlorn. Somehow, the product and message don't match.

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

blacksmurf's picture

this is terrible...ouch

blacksmurf
Activity Score 200
Art Director |

easy to say "art director".

mitchelle2child's picture

Outstanding!

mitchelle2child
Activity Score 87
Illustrator at bluebird communications
Guest's picture

nice but he looks like sleepy. Trihan

Guest
palls's picture

simply great

palls
Activity Score 164
Copywriter at copy writer |

"selling is advertisment"

Guest's picture

at first i thought it was a Rorschach thing!

Guest
Guest's picture

the panda looks sleepy too. i seriously thought it was an ad saying - "feeling sleepy on the road? have no fear, our wheels are here!"
*now i'm totally confused.
- jean

Guest
energio's picture

Pirelli: like pandas it will expire if it persist in ADV like that. Remember this great one? http://www.cs.nott.ac.uk/~hla/HTF/HTFIV/rs.jpg

energio
Activity Score 22
brand identity researcher
Guest's picture

Simple & the Best

Guest
Guest's picture

Oh, come on stupid burnetter child!
Don't support your little fake ad.

Guest
Guest's picture

nice concept, great execution.
well done.

Guest
Guest's picture

Boring fake ad from a students session.
yawn.

Guest
Guest's picture

How sad.

Guest
Guest's picture

nice but need little more work in art direction side

Guest
Guest's picture

Independiente del aviso, encuentro que acá se habla mucha estupidez... lamentablemente.

Guest
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement