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Rose

Campaign
Agency Network: 
Published/Aired: 
September 2008
Pioneer:  Rose

Description

Print advertisement created by TBWA, United States for Pioneer, within the category: Electronics, Technology.

Advertising Agency: TBWA\Chiat\Day, New York, USA
Chief Creative Officer: Lee Clow
Executive Creative Director: Rob Schwartz
Group Creative Director: Jerry Gentile
Associate Creative Director: Becca Morton
Associate Creative Director: Gage Clegg
Art Director: David Dao
Copy Writer: Gage Clegg
Group Account Director: Cathy Saidiner
Account Director: Joe Bock
Management Supervisor: Sarah Pepin
Interactive Management Supervisor: Renee Westerhout
Account Executive: Andy Monn
Assistant Account Executive: Jonathan Granewich
Senior Producer: Brian O'rourke
Producer: Angelo Mazzamuto
Art Producer: Anna Willman
Print Producer: Kerri Krebs
Project Manager: Alice Pavlisko
Post-Production: SUPERFAD
Creative Director: Justin Leibow
Art Director: Jay Bryant
Producer: Nanette Ray
Producer: Danielle Hazan
Head of Production: Angela De Oliveira
Executive Producer: Kevin Batten
Designer: Will Johnson
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dlusion's picture

So it is about uber-realism that grabs my senses and "alters everything forever", or about having a TV with really deep-blacks?

dlusion
Activity Score 55
Art Director at Humber College - BA in Creative Advertising, 4th Year. |

---
www.neildomingues.com

lia5583's picture

Ok. i get it... people fusion with their Pioneer... but yes... nothing special.

lia5583
Activity Score 26
publicist |

lia5583

Crisp One's picture

nice blending

Crisp One
Activity Score 2005
Other at New York
Scam Detector's picture

This very mediocre campaign needed 1 Chief Creative Officer, 1 Executive Creative Director, 1 Group Creative Director and 2 Associate Creative Directors to be created?

What's happening in adland??? Are the suits now definitely calling the shots???

Scam Detector
Activity Score 1048
General Manager
shahidali's picture

disturbing and disgusting like never b4...
the artwork has such a big team, did the team contain any copywrite?

i hate this part of the ad where people try to claim the unbelievable with a tone of conformity using the cliches used since time immemorial.

and such art direction! does it need anything more than a dtp operator?

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

everartz's picture

all these people are there to create this?... long live usa!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

pierrelastname's picture

how many people for nothing special???? did all of them were involved????

pierrelastname
Activity Score 2869
Copywriter
Adaddicted's picture

Nope.....only Will Johnson was there! ; )

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

floydeepurple's picture

a sad day at TBWA/Chiat/Day

floydeepurple
Activity Score 349
Copywriter
miko1aj's picture

This is beautifully done horribleness.

miko1aj
Activity Score 3086
CGilb09's picture

That copy isn't going to fool anyone. Yup, just a TV.

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

tridipnandi's picture

Vice President:
Associate Vice President:
HR:
Asst. HR:
Art Trainee:
Graphic designer:
Copy Trainee:
Receptionist:
Electrician:
Plumber:
Dummy Maker:
Canteen Boy:
Lift Operator:
Security Guard:

tridipnandi
Activity Score 220
Art Director at Lowe Lintas
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