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Crash, 2

Campaign
Agency Network: 
Published/Aired: 
July 2010
Pioneer:  Crash, 2
Pioneer Print Ad -  Crash, 2

Also From This Campaign 2

Description

Print advertisement created by Miami Ad School, Brazil for Pioneer, within the category: Electronics, Technology.

Caption

Crash with joy.

Advertising School: Miami Ad School, Brazil
Art Director: Ilan Orengel
Copywriter: Mauricio Bouzon
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Cube's picture

ugh...

Cube
Activity Score 458
Hiperion's picture

I love this execution and I love risk, but this is too much.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

bad photoshop..

Guest
Guest's picture

Sorry, but what is wrong with the PS skills?

Validate your comment with a bit more detail.

Your statement is not critical, just a put-down.

Guest
ScottaY's picture

The shadow of the trees and the one fallen down is the same. The shadow would be different normally.
The uprooted tree doesn't really look convincing, and the addition of clouds is just unnecessary.
Btw im not the same dude who commented earlier.

ScottaY
Activity Score 36
Copywriter at Noble
pez's picture

Execution is really good, but there's no benefit in buying an audio system that will make you crash and destroy your car (and maybe your life)...

pez
Activity Score 1804
Creative Director
Guest's picture

I agree!

Guest
Guest's picture

very wong ad

Guest
Guest's picture

Lost in translation.

Guest
benihana77's picture

The execution is pretty poor (especially that fallen tree). The concept? Sheesh. I get it, sure, but there are probably a 100 different directions this could have taken that didn't involve crashing as the end result.

Why not "Get Lost with joy," with a car just wondering around in some random place, jamming away to the speakers?

This was just ill-conceived.

benihana77
Activity Score 86
Graphic Designer |

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
http://benpaddockdesign.com/ihadathought/
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silversurfer's picture

This isn't a car crash, it's a train wreck.

silversurfer
Activity Score 55
CUTIEPIE's picture

Lesson one: negative situation should not be involved with the benefits of the product, unless you are trying to get people not to buy it!!! Teachers pleeeeeez! ;)

CUTIEPIE
Activity Score 347
Guest's picture

I wolud never get a product that makes me crash :S This is creativity with out a clear objective.

Guest
Guest's picture

This is incredible. Thank you guys.

Guest
Guest's picture

Guys. Come on. You crash 'cause you are singing a lot (good speakers). This is really cool stuff. Congrats.

Guest
Guest's picture

i think its very creative but It is scaring for consumers

Guest
Guest's picture

It could be the Drunk Don't Drive ads.

Guest
Guest's picture

Think at this as a very targeted ad

Guest
Bahamut's picture

Clouds are way too much, looks like something is on fire. If you think of it, they are too close to the ground to be clouds, its more like fog. And yes, at the end it could have been anything else but crashing. You don´t really get a beneffit out of the product… Not good, sorry, keep thinkin´.

Bahamut
Activity Score 105
México
maranca82's picture

I agree with Benihana. Simply horrible, and horrifying at that.

Would this ad make you want to buy the product? Please ask yourself that question before producing your next ad. Thanks.

maranca82
Activity Score 422
Copywriter
Adaddicted's picture

OK, did anyone notice that this is from an ad school?
But as Pez said there is no benefit in buying something that kills!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Dulkimso_Photo's picture

wow amazing..

Dulkimso_Photo
Activity Score 29
Photographer at TRISAKTI UNIVERSITAS INDONESIA JAKARTA
Billoughsby's picture

Yeah, I'm tired of every guy with a computer attacking the caliber of Photoshop work (or retouching, as they call it).

That said, I am appalled, too, at the joke made of impaired attention-span drivers who glut our roads and kill thousands of people a year. I'll think of Pioneer next time I hear about a fatal pedestrian plow-down or a tractor-trailer turning a car with a family in it into a fireball rising 80 feet into the sky. Definitely not funny.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

1º You should have more fun, it's just a joke, a way to think, a school work

2º Stop to talk about photoshop skills, shadows, light or fire effects, we supposedly should be talking here about ideas.

Guest
Ensamblador's picture

Completely out of focus

Ensamblador
Activity Score 239
Creative Director at OMM ensamblaideas
divs2's picture

...no!

divs2
Activity Score 16
kanogt500's picture

Pioneer..you can do it better!

kanogt500
Activity Score 14
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