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Circle of life, Hero

Campaign
Agency Network: 
Published/Aired: 
September 2009
Pink Ribbon:  Circle of life, Hero

Description

Breast cancer unites all women and the same should be true for the fight against it.

Print advertisement created by Grey, Netherlands for Pink Ribbon, within the category: Public Interest, NGO.

Advertising Agency: Grey Amsterdam, The Netherlands
Copywriter / Art Director: Pieter van den Heuvel
Art Director: Ecco Vos
Designer: Phoebe Dawson
Strategy Director: Martijn Benschop
Account team: Silvia Lenberger, Eva Cortenbach
Art Buyer: Anita Hammer
Executive Creative Directors: Colin Lamberton & Seyoan Vela
Photographer: Rankin
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Highest Rated

atb2005's picture

Guys, please keep your dirty "tits" humor to yourself. This is not some porno campaign. Love the copy!

atb2005
Activity Score 13557
mikeelrapido's picture

This one is the best of 3 different executions

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

lucdesaulniers's picture

Wonder why...,

lucdesaulniers
Activity Score 1145
Notorious's picture

cuz the copy here rocks moron

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Guest's picture

and the best rack, joto

Guest
deacotrim's picture

like the approach.

deacotrim
Activity Score 75
Art Director at Miami Ad School |

andrea cotrim
www.andreacotrim.com

Guest's picture

Love this campaign. The copy and art direction is so fantastic that I don't even feel guilty having woman's breasts on my screen at work. Bravo!

Guest
xtianwilliams's picture

Love this campaign. The art direction and copy are so fantastic that I'm not even worried about having woman's breasts on my screen while I'm at work. Bravo

xtianwilliams
Activity Score 58
Art Director
talkingisfree's picture

Best of the series. Great campaign.

talkingisfree
Activity Score 2712
Art Director
tirthomitro's picture

limerick-ish copy takes away the otherwise cold, non-erotic shots'
that actually takes the campaign forward...
what say guys??

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

Hay que votar el anuncio o las tetas?

Guest
federo's picture

nice campaign
but
I
love this tits

federo
Activity Score 781
advertising agency
Tuxi's picture

I agree this is the best of the 3,
Beautiful Work

Tuxi
Activity Score 9
Guest's picture

the text works really well with all 3. i love how you used diffrent age groups and you fitted the writing style to their ages. nice work!

Guest
Guest's picture

Hate it.

Lemme guess. The art director is a guy?

Guest
Guest's picture

extremely sensitive. I love it

Guest
rolling.stone's picture

Excellent copy in this one

Certainly Best of the Bunch

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Notorious's picture

i love this shit
ofcorse its only the nipples what i like
grey - nexx time, we want a pussy close up

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Guest's picture

same concept a TWIX no?

Guest
Guest's picture

Every once in a while, someone in our business gets it right. The writer especially deserves full marks for this campaign. Well done.

Guest
Guest's picture

come on guys. the copy sucks, there is no idea. just shock value seeing a pair of nice boobs...the only reason you read the "brilliant" copy easy advertising.

Guest
Guest's picture

Breast cancer campaigns are more than often naive or dramatic in a too cheesy way. This one has the 100 % perfect tone. I belong to the target group of bc itself by experience and I just love this approach.

Guest
Juan Cabral's picture

Very pretty, but just that.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

atb2005's picture

Guys, please keep your dirty "tits" humor to yourself. This is not some porno campaign. Love the copy!

atb2005
Activity Score 13557
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