Pink balloon

Published/Aired: 
September 2007
 Pink balloon
 Pink balloon

Description

Caption

To kids the road looks diferent.

Advertising Agency: Happiness Brussels, Belgium
Copywriter: Dries De Wilde
Art Director: Naim Baddich, Merel Van Den Broek
Creative Management: Dominique Van Doormaal, Karen Corrigan
Creative Director: Gregory Titeca/ Mohamed Oudaha
Photographer: Marc Paeps
Retouching: The Living Room
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Salet's picture

Very good.

Salet
Activity Score 288
Copywriter
fersvax's picture

If the road look different, why accidents happen?
Isn't it the oppossite?

fersvax
Activity Score 1239
Creative Director |

FER.

Spanky's picture

natural selection at work.

Spanky
Activity Score 4895
Other
tbtf's picture

Looks like bad student work. The idea is so uh...zzzzzzzzzzzzz.

tbtf
Guest's picture

I'd like to see some of your work.

Guest
Zeba's picture

This a very good ad, an so are the others. The idea es good and very touching.
I can´t understand why there´s allways some people around here giving bad, non-constructive comments... But what the hell, stupids are everywhere...

Zeba
Kateter's picture

I agree totally. these are grrrrrreat ads althoug using he same idea as for 'making a phne call while driving' from few years ago. but it still great campaign and relates to the problem as well as the parents and drivers. if it's student work even more amazing.

it's just envy and frustration talking from some people.

Kateter
Activity Score 2029
Copywriter
Fahmio's picture

good idea...
kids more interest the balloon rather the car behind it..
nice..

Fahmio
Activity Score 16
curious's picture

It's simple & straight to the point. If its a student's work, it's d best I've seen so far.

curious
Activity Score 34
Graphic Designer
Rog's picture

Don't mind this pov at all. :)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

ilovegreatads's picture

Awesome observation. This rises above the usual rash of award attempts; it's something that can actually save lives. I believe this campaign should be run in as many countries as possible. As a dad, it sends a chill down my spine; as an adperson it makes me eat my heart out!

ilovegreatads
Activity Score 312
Creative Director
bitchlet's picture

nice

bitchlet
Activity Score 13
Other at K.C.College |

I don't know. So what?

bitchlet's picture

nice

bitchlet
Activity Score 13
Other at K.C.College |

I don't know. So what?

saidukaringa's picture

I feel the idea look very good.. but need some more thought
like the balloon viewing angle, positioning of balloon, and to make sure the car view front / rear

Saidu Karinga
http://www.geocities.com/help.human

saidukaringa
Activity Score 278
Dubai, United Arab Emirates |

Saidu Karinga
The Idiot

chivas's picture

strange execution, brilliant idea.

chivas
Albondiga's picture

Fantastic.

Albondiga
Activity Score 96
Graphic Designer
Guest's picture

To me that looks like the front of the car... and it seems it's going the wrong way. Shouldn't it be on the other half of the road?

Guest
kurtberengeiger's picture

Excuse me, but these streets are hardly located in Belgium.

kurtberengeiger
Activity Score 7357
Copywriter
Edsard's picture

Never seen the Cannes winner with the textballoons that are in the way???

Edsard
Activity Score 156
Copywriter at Alfred International
Guest's picture

HA! Ditto.
This is so lazy.

Guest
BIll 2307's picture

I think the phrase is 'it takes two to tango' i think it is the responsibility of both the road users and the parents of the kids to educate them of the dangers. I think an ad not getting on at every driver on the road about phones etc and actually hitting the point from the other angle is nice. I like it !

BIll 2307
xeeshan's picture

CoooOOol

xeeshan
Activity Score 17
Illustrator
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