Pines weathervane

September 2007
 Pines weathervane
 Pines weathervane


The product is a waterproof, breathable fabric, used by manufacturers including Nike Soccer, Keen, Oakley, O’Neill Snowboarding, others.


Live Outdoors.

Advertising Agency: TDA Advertising & Design, Boulder, Colorado, USA
Creative Director: Jonathan Schoenberg
Art Director: Alex Rice
Copywriter: Justin Horrigan
Photography: Stock
Retouching: Sam Nordemann, XYZ Graphics, Boulder, Colorado, USA
Breaks: October 2007
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Tony Granger cover's picture

I like the art direction of this campaign.

Tony Granger cover
halpert's picture

I like it. The idea is okay, the art direction is nice but the water drops are cheesy as all hell.

Also, to be honest with you, I would have never known that event is a fabric unless I didn't read the description above the credits. Could be a problem.

Jet Propulsion Lab's picture

I agree with everything you said. But then the target set might be able to put two and two together and figure out what the ad is about. The goal of this ad is to drive traffic to their website, so it could be a good thing that the product remains a bit obscure.
Certainly not anything we haven't seen in the past, but it "appears" somewhat fresh. I couldn't give it more than 5 out of 10.

Jet Propulsion Lab
Activity Score 10679
brain123's picture

Idea is ok, too literal for my taste. Art direction is great.

Activity Score 830
Creative Director at Crea DRAFTFCB
mapliopl's picture

I like it. TDA rocks. I think these minor details like the droplets are a matter of personal taste, they really don't change the perception from the prospects.

Activity Score 146
Art Director at Bailey Lauerman
Roger Ebert's picture

Great work guys.

Roger Ebert

Roger Ebert
Maxwedge's picture


Activity Score 558
Art Director |

== Bring back fags, lard and the biff.

Guest's picture

A moving piece of work; a merger of the "domestic with the untamed". a powerful piece of communication; brillant copy and art direction.
Jack Handy

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