Pinching

they are all led by a smart headline.. i like them... but not the art direction that much..
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Everartz

All 3 execution used the EXACT same hand held ultra-violet scanner, coupled with the brand "Ricoh", I really thought they were selling hand-held Ultra Violet scanners.

And using these hands and lip prints give the impression of something to do with sexual harrassment. What has this got to do with the product?

Very misleading.

It won't even get a passing mark as it failed to deliver its message without confusion until the consumer have read every last line of the body copy.