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andrej dwin's picture

this took me way too long to get it. did anyone grab it at first glance?
*the best skate/snow/surfing videos and pictures.
*updated daily!

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells

ivan's picture

I got it within 3 secs.

Activity Score 12
Creative Director at Ads of the World
Fridgerator's picture

I also thought it was really easy to grasp, unless there's a concept I'm missing here. Its just a layout of a room in letters, just like those open house brochure things.

Activity Score 458
OCAD - 2nd Year Advertising |

The concept is only as good as the execution.

natts's picture

Nice for typography but too hard to be noticed by consumers, I think

Activity Score 112
Art Director |


Mr. Cool Supreme's picture

I've seen as many Blaxploitation movies and been in as many Ikeas as the next guy and I have no idea what "pimp" has to do with Ikea. It's not like chicks walk into a pad that's full of Ikea stuff and think, "Damn, I'm with a real superfly mo' fo now."

Mr. Cool Supreme
Activity Score 142
Creative Director at JWT Hong Kong
ad pedant's picture

I think the veja stuff is great and I don't like these at all (I got it at first glance but it was just "Meh") but they're very different campaigns - all you're really saying is "i've seen typographic solutions before".

ad pedant
Activity Score 58
changezi's picture

took me reaallly tooooo long to get "pimp". look guys nobody outthere is gonna spend so much time and energy to get it right! i mean i myself being an art director got puzzled for quite some time before i got it right so pls guys these ideas r aimed at general public so make as simple as possible. i mean to hell with such great creative concept that is appreciated by the guys from the creative field but goes incomprehensible for people around. not nice at all

Activity Score 22
Art Ditrector |


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