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joanna_monkey's picture

Yawn

joanna_monkey
Activity Score 152
Art Director at Singapore
♥ get lost ad freak ♠'s picture

ya-awn.
i was looking for a funny twist but i guess there isn't any.
btw, mr. admin: it's löwenbräu (not that it really matters..)
;)
♥♠

♥ get lost ad f...
Activity Score 250
Other |

♥♠

marco's picture

Agree yawn. Maybe if there was heaps of glasses & they were stacked up on each other it would give me the sense that they might be drunk,
but 1 beer isn't going to f$#@ you up!

marco
Activity Score 118
Other
darrenalawi's picture

Yes, if they appeared very, very, very drunk somehow it would be a lot funnier. Good idea though, using pilots.

darrenalawi
Activity Score 146
Web Designer/Developer at Barrington Sports |

Darren Alawi
Creative web & brand designer
http://www.darrenalawi.com/blog

Mecajet's picture

what horrible photoshop.

Mecajet
Activity Score 116
Copywriter
Bad Monkey's picture

Please elaborate.

Bad Monkey
Activity Score 8
Charlie Pratt's picture

I know we all perceive things differently, which is the beauty of (and the trouble with) advertising, but I think this falls into the ol' What's-The-Message-Here? category.

Pilots that need a beer so bad they keep one handy (albeit non-alcoholic) in the operating room? This would be just as ridiculous if it were a glass of chocolate milk or Kool-Aid.

Perhaps they are just trying to elicit a simple laugh. For that, well done. However, if this was an attempt to actually sell a possible customer on the brand of beer, I think it misses the mark.

_

http://www.charlieprattdesign.com

Charlie Pratt
Activity Score 423
Bad Monkey's picture

How can it possibly miss the mark?

It's non alcoholic beer, safe enough to drink for even airline pilots. Selling point 1/2: Safe.

In addition, it's supposed to be so tasty that the pilots would rather have said non alcoholic beer than a glass of chocolate milk or Kool-Aid. Selling point 2/2: Tasty.

Summary: A delicious beer that's safe to drink for everyone.

Bad Monkey
Activity Score 8
gmint7's picture

:::J:::

i like it.
I think they should show more glasses...
maybe them "cheers"ing

gmint7
Activity Score 2645
Art Director at ad grad @ S Francisco |

:::J:::

bacaladito's picture

SFX: Crickets.

bacaladito
Activity Score 32
Creative Director at De La Cruz Ogilvy Affiliate
vinnyrihal's picture

I'm looking at it expecting something funny or witty to pop out at me...

vinnyrihal
Activity Score 60
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