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Legoman tattoo, chest

Campaign
Agency Network: 
Published/Aired: 
July 2010

Description

Print advertisement created by Grey, Spain for Pilot, within the category: Office Equipment.

Caption

Pilot Extrafine

Advertising Agency: Grey, Barcelona, Spain
Art Directors: Jose Miguel Tortajada, Oscar Amodia, Dani Páez
Copywriters: Jürgen Krieger, Joan Mas, Luke Sholer
Photographer: Gonzalo Puertas
Illustrators: Diogo Dutra, Malen Feliz
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kurtberengeiger's picture

Nice idea.
Three motives would have been more than enough.

kurtberengeiger
Activity Score 7323
Copywriter
Hiperion's picture

The best ads are the timeless. This ad would triumph in the 80s or today.
Congratulations guys.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
MindDrift's picture

Great idea. It should win a Cannes. But why 6 pieces? I think one or two would have been enough. It's a one off posing as a campaign.

MindDrift
Activity Score 1170
Graphic Designer
velle's picture

have you ever played with lego? could you always stop yourself even if you wanted to? ;-)

velle
Activity Score 1550
Copywriter
Cube's picture

Poor artwork. Hate to see the flash from the camera. Ruins the whole thing :/ Otherwise nice idea.

Cube
Activity Score 458
andyStock's picture

Have to agree with Cube - the over-exposure from the flash does spoil what otherwise is a brilliant, original, on-message idea.

Great advert.

andyStock
Activity Score 666
Guest's picture

as great as these ads are.. you can't use that pen to do that on legos.

Guest
velle's picture

that's not the point, silly.
that's what we do alot of times - exaggerate to make a point.

velle
Activity Score 1550
Copywriter
KynK's picture

Great work from Grey Barcelona but I do have to agree with Cube. The flash makes the artwork quality not as good as it should have been.

KynK
Activity Score 20
Planner at TBWA/ISTANBUL
Hiperion's picture

I can´t understand those colleagues who love art and artificial retouched.
Life is not perfect. Why should advertising be?
We're sick of perfect people, perfect scenery, perfect situations, perfect travels, perfect lies.

Open up your minds, guys!!!!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
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