Description
Print advertisement created by Ogilvy, Guatemala for Pilot, within the category: House, Garden.
Very few things are visible without Pilot V Light.
Creative Directors: Jonathan Bell
Copywriters: Jonathan Bell, Ramiro Eduardo
Illustrator: Teodoro Quinteros
Highest Rated
If they had highlighted one of the illustrations and wrote the copy differently it would have illustrated the point even better... That would have demonstrated the very function of the highlighter. This is good anyway.
Reactor
Nice! I likey!
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Not all who wander are lost.
If they had highlighted one of the illustrations and wrote the copy differently it would have illustrated the point even better... That would have demonstrated the very function of the highlighter. This is good anyway.
Reactor
Completely Agree
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~ Quite obviously, I have gathered no moss ! ~
and then it would be the same approach we have seen in other campaigns for this product.
Good point.You could be right. I have the disadvantage of not knowing what the other campaigns are like....
Reactor
i don't understand :(
please explain L:-)
nice illustration. but I think it doesn´t make sense at all
i guess they wanted to highlight the fact that that was an only-female beach. so without a highlighter you would need to see much more women instead of hilghlighting just some of them.
i'm not really sure.
They wanted to highlight the beautiful lady in the middle of all those women
At first i didn't like it. But it made me look for the answer, so, it kinda intrigued me. The Illustrations are nice. Well done O&M Guatemala.
Very Good, do more examples, and you´ll have an even better campaign
Seek and Destroy
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