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A. J. SMITH's picture

Very unclear.

Not communicating the idea so the message is lost.

A. J. SMITH
Activity Score 2822
HeadOrange's picture

what the....? these are weak.

HeadOrange
Activity Score 12
Art Director
ChuckNorris's picture

so...EAT THESE NUTS!

ChuckNorris
Activity Score 834
Creative Director
Spanky's picture

looks like student work. from the class idiot.

Spanky
Activity Score 4895
Other
TopJeff's picture

Eating nuts will keep her from breaking up with him?

Jeff

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TopJeff
Activity Score 479
Marketing Manager
postman's picture

Maybe it's about his nuts? Not sure though...

postman
Activity Score 951
Other
addyhoch10's picture

imitating the look of tobacco warning labels is a very smart thing if you want to make people look away.

addyhoch10
Activity Score 2592
Art Director
ChuckNorris's picture

Seriously now.

I think this campaign is trying to say that life is full of situations in which one can have his heart broken, and that the nuts will somehow make it better.

Makes no sense.

ChuckNorris
Activity Score 834
Creative Director
Rog's picture

The PI slant is perhaps a degree of separation too far?
Hey! Let's get Joey Greco jumping out of a van...running into a bar situation... and handing out nuts!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

kahyeeng's picture

i think this 1 means that even ur wife or girlfriend is having an affair outside and got captured by ur private investigator.. u dont feel so heart ache cos u ate the nuts.

kahyeeng
Activity Score 4
Other
kingzeus's picture

im eating nuts while looking at this ad....crunch crunch..

kingzeus
Activity Score 260
Ideate Creative Communication |

"you are valued for your value so be valuable..."

grasshopper's picture

idiotic comments

grasshopper
Activity Score 54
Art Director
ChuckNorris's picture

right back at you

ChuckNorris
Activity Score 834
Creative Director
grasshopper's picture

nice one

grasshopper
Activity Score 54
Art Director
broughcut's picture

don't be heartbroken by wife's affair, have a gay fling instead?

broughcut
Activity Score 20
Copywriter
A. J. SMITH's picture

Very unclear.

Not communicating the idea so the message is lost.

A. J. SMITH
Activity Score 2822
laylowmoe's picture

Mmm. This is what my CD calls the "literal-lateral" approach - showing the product benefit in a literal way, but taking a lateral interpretation of it.

It works just fine per se, especially for low-involvement products like FMCGs. But the thing about this approach is, it's facetious by nature. It's tongue-in-cheek. It's a joke. And it should be executed in such a way that the viewer is in on the joke.

This... is a little too straight. It's not jokey enough. It's almost saying bare-faced that eating nuts will ease real emotional pain. To which - no, nuh-uh, no way.

laylowmoe
Activity Score 328
Copywriter
ellehcimeo's picture

Terrible design, horrible art direction, dodgy copywriting. Did I miss anything?

ellehcimeo
Activity Score 3376
Art Director
Rog's picture

Probably over priced.
Hey, Bella! :)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

ellehcimeo's picture

Ciao my lovely! Mwa, mwa.
Nice addition.

ellehcimeo
Activity Score 3376
Art Director
apfelbutzen's picture

really funny....harrharrharrr
:-(

apfelbutzen
Activity Score 44
Other
neurotica's picture

Whose nuts are they refering to?

neurotica
Activity Score 19
Client Servicing
Frank Zhao's picture
Frank Zhao
Activity Score 56
Copywriter |

小李飞刀的小小李飞刀的飞

Pombooie's picture

What the heck is this all about?

Sorry, but these are way too obtuse. It'd be easier to decipher the dead sea scrolls (rom the original aramaic) while pissed, and it's certainly be easier on your nut too.

Pombooie - the idea is everything

Pombooie
Activity Score 407
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